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Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.

Toyota hydrogen vehicle visits CES, on sale in US in 2015

If there was ever any doubt that Toyota loves hydrogen vehicles, just listen to some of what Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, USA, said today at the Consumer Electronics Show (CES) in Las Vegas: "Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected." "Hydrogen works beautifully with oxygen to create water and electricity and nothing more." "This [hydrogen] infrastructure thing is going to happen." "I believe what I'm going to tell you about today is going to change our world." Sounds like love is in the air. In all seriousness, Toyota is incredibly bullish on the future of hydrogen as a part of the automotive landscape, and is now gearing up for the 2015 launch of its hydrogen sedan. The concept version of the car was shown for the first time at the Tokyo Motor Show last fall and is making its North American debut at CES today, alongside the still-under-camo engineering prototype. The reasons for Toyota's hydrogen confidence? The debut vehicle is supposed to be a "reasonably priced" car that has a range of 300 miles and a refueling time of about five minutes. Carter highlighted the engineering work that Toyota has done over the past decades to get the fuel cell system downsized while upping power output to over 100 kW. He also said the vehicle will have carry enough energy to power a house for a week, so company engineers are working on an export power supply device. The H2 Toyota sedan will start sales in California (the only state in the US where there are currently any hydrogen stations) next year. The automaker is working with the University of California Irvine's Advanced Power and Energy Program (APEP) to figure out where to build the next series of public hydrogen fueling stations. Today there are ten, but the model Toyota is using "is based on the assumption that owners want to reach a refueling station within 6-minutes" and shows that 68 stations would be able to serve around 10,000 hydrogen vehicles. 'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES) Reasonably priced hydrogen fuel cell electric targets 300-mile range, 3-5 minute fill-up LAS VEGAS (Jan. 06, 2014) – "We aren't trying to re-invent the wheel; just everything necessary to make them turn," said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A.

Toyota rolls out all-new HiLux pickup Down Under [UPDATE]

Never heard of the Toyota HiLux? That could be because it's not sold in America. But it's been around in other markets for 47 years now, over the course of which it has sold over 16 million units. Suffice it to say, then, that the HiLux is a vital product for the Japanese automaker, so the introduction of the new model you see here is a big deal on a global scale. The eighth-generation HiLux is the first all-new one in a decade, and benefits from some substantial improvements. It's touted as tougher and more capable than the ten-year-old model it replaces, but also safer and more comfortable. It boasts more interior space, a larger fuel tank and greater hauling capabilities. In the right spec, it'll tow more than 7,700 pounds and carry up to 2,700. There's a staggering array of configurations to choose from: 31 in all, resulting from two drivetrains, two transmissions, four engines, three cabin sizes and three levels of trim (in Australia at least - see update below). The top 4.0-liter V6 carries over and the 2.7-liter four has been upgraded for higher output and efficiency, but there are two new common-rail turbo-diesels on offer: a 2.4 with 164 horsepower and 295 pound-feet of torque, and a 2.8 with 174 hp and 332 lb-ft. They're mated to new six-speed manual and automaker transmissions, and buyers in the many markets where the HiLux contends will also be able to select a new Hi-Rider model that combines two-wheel drive with the ride height of the 4x4. The new HiLux is being introduced today in both Thailand and Australia, which are hardly random choices for the new model's debut. Though the truck is manufactured in six countries around the world, the Thai plant alone accounts for 70 percent of its production. And in Australia, the HiLux has not only been the top-selling commercial vehicle for the past 17 years running, but stands as the country's most popular vehicle of any kind – making it Oz's equivalent to our Ford F-150. UPDATE: While the HiLux is clearly a vital product for Toyota in the land Down Under, that's not the only place where it will be sold - and the details listed above will change from market to market. "Specs will differ across the globe, including engine availability," a spokesman for Toyota in Europe told Autoblog. The company's Australian PR rep confirmed that "Each region has its own unique requirements. Engine specs change based on emissions requirements for instance.