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Toyota Land Cruiser vs Lexus LX 570 Suspension Flex Test

There’s no need to explain the Toyota Land Cruiser, one of ToyotaÂ’s earliest successful products. The 2020 Toyota Land Cruiser Heritage Edition celebrates some 60 years of popularity of a vehicle that has survived the segmentÂ’s “mall wagon” phase and the rise of crossovers. Its already-sterling reputation has received an additional recent push from the rise of overlanding — an outdoor pastime that has always existed but only recently got a press agent. By comparison, the Lexus LX is a more recent development. Debuting in 1996, the LX 450 was little more than an 80-series Land Cruiser with cladding, a Lexus badge and a higher price. The amount of styling differentiation and luxury specialization has increased over the years to the point that the newest LX 570 actually seems like a completely different vehicle. In truth, the 2020 Lexus LX 570 and the 2020 Toyota Land Cruiser are both 200-series Land Cruisers under the skin. They share the same thirsty 5.7-liter V8 engine and the same frame that features a double-wishbone suspension at the front, a five-link coil spring suspension at the rear and a 112.2-inch wheelbase in the middle. The styling is strikingly different, of course, but so are the hidden details of their suspensions. The Land Cruiser employs a simple set of coil springs and shock absorbers, but with an interconnected pair of automatically disconnecting stabilizer bars called KDSS (Kinetic Dynamic Suspension System). The Lexus, on the other hand, has fixed stabilizer bars and coil springs, but its “shocks” are really hydraulic cylinders that perform height adjustments and transmit suspension movements via piping to remote electronically-adjustable damper valves mounted along the frame rails. All of the above begs a question: Which of them will go farther up my RTI ramp and, by extension, offer better suspension articulation in an authentic off-road situation? Right away, the very approach to the ramp demonstrates a huge difference and a serious issue for the LX. Its normal cruising height (there is a lower height, but this isnÂ’t that) doesnÂ’t provide enough approach clearance to attempt the ramp. The front spoiler contacts the nasty grating before the tire does. ItÂ’s a close-run thing, but from this point on, clearance gets SMALLER as the left front suspension compresses on the way up. If it's touching now, itÂ’s only going to get worse if I go forward.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota promises a next-generation Land Cruiser is on its way

On sale since the 2008 model year and facelifted twice in the interim, the Toyota Land Cruiser has lately begun rolling out the special editions. Last year we got the 2019 Lexus LX Inspiration, this year we got the 2020 Land Cruiser Heritage Edition. This likely means a changing of the model guard is close, the 300-Series Land Cruiser on the horizon to replace the current 200-Series. When Motor Authority asked Toyota SVP Bill Fay about the U.S. getting the next generation, Fay replied, "We are fully committed to the Land Cruiser for the foreseeable future." The reason for the question could have been Land Cruiser sales figures for the past 14 years, when the model never cleared 5,000 units. The swankier Lexus LX sibling sells in greater numbers, but even lumping the two trucks, they've crested 10,000 sales just twice since 2005. On top of that, two of the largest regional markets for the Land Cruiser are Australia and the Middle East, which have different regulatory regimes, and the 2019 Highlander has a three-row option. Why carry on with the Land Cruiser here? Fay told MA the body-on-frame bruiser is a "heritage vehicle," a staple in the U.S. lineup since 1958. But the Cruiser that comes next is expected to LS-ify its powertrain formula, which means getting rid of V8s for V6s. The 5.7-liter V8 with 381 horsepower, 401 pound-feet of torque, and an EPA rating of 15 miles per gallon combined should go away. The 3.5-liter twin-turbo V6 in the Lexus LS 500 gets the nod to take its place, as the Land Cruiser make concessions to fuel economy and emissions standards. A poster on a forum said it's possible that a Dynamic Force version of that engine might appear. As is, that engine makes 416 hp and 442 lb-ft in the luxury sedan and is mated to a 10-speed automatic, the same transmission said to replace the current eight-speed in the Land Cruiser. Automotive mediums predict a hybrid Cruiser, too, potentially with the same 3.5-liter naturally aspirated V6 and 10-speed auto in the LS hybrid, putting out 354 combined horsepower in the sedan. Because there are so many Land Cruiser versions around the world, it's impossible to say whether V8 options will die globally. Land Cruiser fans, either through desperation or good intel, say that isn't the case.