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Toyota throwing water on fast-charging EVs

Toyota is undoubtedly committed to moving beyond the internal combustion engine for future automobiles. But, while the company embraces hybrids with boosted production, new models and in motorsports, the automaker is more standoffish when it comes to pure electric models. This is especially true as the Mirai hydrogen fuel cell sedan comes to market. In the mind of Mirai chief engineer Yoshikazu Tanaka, even fast-charging electric vehicles don't have much of a future because of their strain on the power grid. "If you were to charge a car in 12 minutes for a range of 500 km (310 miles), for example, you're probably using up electricity required to power 1,000 houses," he said to Reuters. Tanaka admitted that EVs have a place in the market, but it was for short drives during the day after being charged each night. As one of the people responsible for bringing the Mirai to the road, it shouldn't be too shocking that Tanaka puts his faith in hydrogen. He feels that H2 is the better choice for long-distance driving because of the available range and speed of refueling. "Of course, there are technological hurdles that need to be cleared to make this commercially viable," he said to Reuters. One of the biggest of those obstacles is building a new refueling infrastructure. But, despite government subsidies, Japan looks set to miss its goal of opening 100 H2 stations by the end of March 2016. Toyota has thrown a lot of support behind hydrogen but has been accused of overstating some of the fuel's benefits and embellishing the current refueling infrastructure. Still, engineers at the automaker are working to bring the cost of the fuel cell vehicle down to the level of a diesel by 2022.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

2020 Toyota Yaris hatchback could return as a Mazda2 clone

Less than a week ago we got the news that Toyota killed the 2019 Yaris Liftback in the U.S., instead choosing to sell the remaining inventory from 2018. There should be plenty of stock left, too: Car and Driver reports that Toyota sold 1,940 of the tiny hatches last year. The automaker said it would have an announcement about the Yaris at this year's New York Auto Show in April, telling Automobile, " We're working on something new for MY2020." C/D thinks it already knows what's coming, writing, "We assume ... that the new Yaris hatchback ... will be a rebadged Mazda2, like the current Yaris sedan that Mazda builds for Toyota in Mexico." Toyota and Mazda formed a development- and technology-sharing partnership in 2015. As part of the collaboration, we got the Scion iA in 2016, based on the Mazda2 sedan. That four-door became the Toyota Yaris iA when the Scion brand got put in the ground, and then became just the Yaris for 2019. In spite of Americans' well-publicized aversion to sedans, the trunked Yaris sold 25,269 units last year. Meanwhile, the Yaris hatch, built at a Toyota factory in France, has carried on basically untouched since 2013 — with a four-speed automatic, even — helping to explain its slow take-rate. If the Yaris five-door moves to the Mazda2 platform, we expect it to follow the same formula as the sedan. That means a 1.5-liter Skyactiv-G four-cylinder with 106 horsepower and 103 pound-feet of torque. That's the same output as the Toyota NR engine in the current hatch, but from a better, more modern engine. Transmission options would include a six-speed manual as standard on the L and LE trims. For 2019, Toyota added an XLE trim to the sedan that comes with a six-speed automatic. Assuming all comes to pass, the new Yaris five-door would be built at Mazda's Mexico plant alongside the sedan. But we'll have to wait until New York to know for sure. Related Video: