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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Autoblog Podcast #394

Episode #394 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Michael Harley talk about the possibility of a supercharged Dodge Viper, the Chevrolet Silverado Rally Edition, the newly released supercharger kit for the Honda CR-Z, and rumblings of an Alfa Romeo 6C. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #394: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Supercharged Viper Chevrolet Silverado Rally Edition Honda CR-Z Supercharged Alfa Romeo 6C In The Autoblog Garage: 2014 Ford Fiesta SE 2015 Cadillac Escalade 2015 Toyota Tundra TRD Pro 2015 Audi A8 L TDI Hosts: Dan Roth, Steven Ewing, Michael Harley Runtime: 01:32:30 Rundown: Intro and Garage - 00:00 Supercharged Viper - 44:25 Chevrolet Silverado Rally Edition - 55:19 Supercharged Honda CR-Z - 01:00:52 Alfa Romeo 6C - 01:07:29 Q&A - 01:13:41 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes

2020 Toyota Yaris hatchback could return as a Mazda2 clone

Less than a week ago we got the news that Toyota killed the 2019 Yaris Liftback in the U.S., instead choosing to sell the remaining inventory from 2018. There should be plenty of stock left, too: Car and Driver reports that Toyota sold 1,940 of the tiny hatches last year. The automaker said it would have an announcement about the Yaris at this year's New York Auto Show in April, telling Automobile, " We're working on something new for MY2020." C/D thinks it already knows what's coming, writing, "We assume ... that the new Yaris hatchback ... will be a rebadged Mazda2, like the current Yaris sedan that Mazda builds for Toyota in Mexico." Toyota and Mazda formed a development- and technology-sharing partnership in 2015. As part of the collaboration, we got the Scion iA in 2016, based on the Mazda2 sedan. That four-door became the Toyota Yaris iA when the Scion brand got put in the ground, and then became just the Yaris for 2019. In spite of Americans' well-publicized aversion to sedans, the trunked Yaris sold 25,269 units last year. Meanwhile, the Yaris hatch, built at a Toyota factory in France, has carried on basically untouched since 2013 — with a four-speed automatic, even — helping to explain its slow take-rate. If the Yaris five-door moves to the Mazda2 platform, we expect it to follow the same formula as the sedan. That means a 1.5-liter Skyactiv-G four-cylinder with 106 horsepower and 103 pound-feet of torque. That's the same output as the Toyota NR engine in the current hatch, but from a better, more modern engine. Transmission options would include a six-speed manual as standard on the L and LE trims. For 2019, Toyota added an XLE trim to the sedan that comes with a six-speed automatic. Assuming all comes to pass, the new Yaris five-door would be built at Mazda's Mexico plant alongside the sedan. But we'll have to wait until New York to know for sure. Related Video: