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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota holds onto crown of World's Largest Automaker

Although there were hints and allegations that the Volkswagen Group might have taken the global sales crown for 2014, the final tally puts Toyota at the top with 10.23 million sales in 2014. We should really say it keeps Toyota at the top, since that makes three years in a row the Japanese company has been No. 1. Volkswagen Group came in second with 10.14 million units sold, General Motors in third with 9.92 million units sold. This the first time for both Toyota and Volkswagen to pass 10 million sales in a single year. Toyota, including its Hino and Daihatsu divisions, did it with a three-percent increase in company-wide sales on the back of strong demand in Japan and the US. Its strength in developed markets might be the reason it loses the title this year, though; Toyota forecasts a two-percent gain in sales outside of Japan, but a nine-percent drop in its home market because of a new consumption tax that encouraged buyers to purchase before the end of last year. On top of that, turmoil in Southeast Asian economies like Thailand and Indonesia depressed sales in 2014 and they're facing more headwinds. The company envisions 10.15 million sales in 2015. Volkswagen, on the other hand, "has a jet engine strapped to its back called 'China,'" where Toyota is out-of-sorts. Volkswagen Group sales fell 2.9 percent in the US last year, while Toyota gained 6.2 percent here. But Volkswagen roped in 3.7 million sales in China, a 12-percent increase. Toyota enjoyed a huge bump of 12.5 percent in China, but that only got it to 1.03 million units, missing its yearly target and leading to trouble with its Chinese dealers over unsold inventory. With Toyota on the Chinese sidelines while Volkswagen guns for No. 1 status and pledges more production capacity in China – sales there are expected to top 25 million units this year – it looks like this could be the year the VW Group takes over the lead. That would be three years ahead of its original target of 2018. An analyst in Japan said Toyota is more focused on "keeping profitability than chasing numbers" – profitability is an issue for VW right now – so Toyota might not be back at the top "for [the] coming years." News Source: Bloomberg, Automotive News - sub. req. Earnings/Financials GM Toyota Volkswagen Car Buying Daihatsu sales volkswagen group

Sunday Drive: Subaru Ascends up to the hottest market segment in America

Utility vehicles – in other words, crossovers and SUVs – are so hot right now. Two of our top stories from last week revolve around the utilitarian vehicle, but besides their jacked-up, five-door bodystyles, they couldn't be more different. The 2019 Subaru Ascent is headed into an extremely crowded and competitive segment, where it'll have to go up against industry stalwarts like the Toyota Highlander and Honda Pilot, not to mention upstart contenders like the Volkswagen Atlas. The Mercedes-AMG G63, on the other hand, has very little competition – there simply aren't very many ultra-luxurious, off-road-ready SUVs in the world vying to attract the dollars of the wellest-to-do customers across these United States. Moving on from crossovers and SUVs, our readers remain attracted to classic front-engine, rear-wheel-drive sportscars. The Toyota Supra's upcoming rebirth earns two places on our list of stories worth highlighting from the week that was; one with leaked information from a Japanese magazine, and another with rumors indicating that maybe we shouldn't be quite so excited. And finally, there's the strange case of the long-lost 2009 Chevy Corvette Z06 that one lucky individual happened to find squirreled away in a storage container with just 720 original miles. A high-horsepower head scratcher if we've ever seen one. As always, stay tuned to Autoblog this week for all the latest automotive news that's fit to print. 2019 Subaru Ascent vs Honda Pilot vs Toyota Highlander: How they compare on paper 2019 Mercedes-AMG G63 set to bare its 577-horsepower heart in Geneva Toyota Supra leaks in Japanese magazine ahead of Geneva debut Toyota Supra to be little more than a rebodied BMW Z4? Forgotten 720-mile 2009 Corvette Z06 emerges from storage Chevrolet Mercedes-Benz Subaru Toyota Coupe Crossover SUV Luxury Off-Road Vehicles Performance barn find sunday drive subaru ascent mercedes-amg g63