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Toyota GR GT3 Concept: a long, lean racer with road aspirations

Toyota and Lexus trundled into the 2022 Tokyo Auto Salon with a bundle of modded gear. There are two especially racy bits — one, the GRMN Yaris we've already covered, and this, the Gazoo Racing GT3 Concept that is philosophically, if not aesthetically, related to the Yaris. Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning one of its road cars into a GT3-class competitor (Toyota does sell a Supra GT4), the GT3 Concept could be a customer potential race car that, as required by GT3 homologation rules, would become a road car.   Toyota Gazoo Racing President Koji Sato said the competition division will make a prototype GR GT3 at some point this year. That doesn't mean the exercise will go beyond this one-off, but Gazoo did also say, "TGR intends to use feedback and technologies refined through participation in various motorsports activities to develop both GT3 and mass-production cars and further promote making ever-better motorsports-bred cars," so its seems we will feel the effects of this somewhere. Based on the form factor of long, low hood and truncated, sloping rear, we could draw a line from the GR GT3 Concept to the Lexus Electrified Sport concept the luxury arm showed in December. Inspired by the LFA, that road car concept was claimed to hit 60 mph in the low 2-second range and be able to run about 435 miles on a charge. But we think it makes a lot more sense to draw a line from the GR GT3 Concept to Mazda's RX Vision GT3 concept from March 2020. We're not accusing GR of copying, but Toyota and Mazda are tight, and these two concepts could be confused for different skins on the same chassis in a video game. We'd be happy to see both make it to GT3 competition as it means there'd be street-legal versions, and frankly, this is probably a better path from circuit to street than the LMDh endurance racing hypercar that Gazoo Racing has toyed with turning into a street-going customer option. Elsewhere on the carmaker's Tokyo Auto Show stand, there was a racy on-road concept from Toyota and two off-road focused concepts from Lexus. The Toyota bZ4X GR Sport Concept turns the battery-electric crossover into a Friday L.A. nightclub hopper with a matte black exterior on big wheels in low-profile tires, and sport seats inside.

2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel. While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car. Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film's Feb. 6, 2015 Premiere November 18, 2014 NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone's porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies' upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character's Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob's Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain's steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie's Feb. 6, 2015 premiere.

Toyota Camry Hybrid SE adds a dash of limited-edition sport

For drivers who want to benefit from the increased efficiency of a hybrid sedan but who don't want to look like they'd rather be hugging trees, Toyota has just announced its 2014.5 Camry Hybrid SE Limited Edition.
The SE LTD combines the exterior bits and pieces that make the SE look sportier than other Camry models with the 2.5-liter, four-cylinder engine, electric motor and nickel metal hydride battery pack of the Camry Hybrid. That means the Hybrid SE offers up 200 combined system horsepower to the front wheels, and we'd expect it to be rated at the same 40 miles per gallon city and 38 highway of the Camry XLE Hybrid.
Only 5,000 units will be produced between February and June of 2014, with an asking price of $27,845, which is about $700 more expensive than the base Camry Hybrid LE or $2,620 less than the Hybrid XLE that Toyota says shares a similar level of equipment. Sounds like a fair shake to us. Scroll down below for the complete press release.