2009 Toyota Sienna Le Harmar Al600 Hybrid Mobility Lift Installed on 2040-cars

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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Toyota i-Road is no less strange in the flesh

We've seen plenty of three-wheeled creations in our day, but none quite like the Toyota i-Road Concept. The "personal mobility vehicle" offers seating for two with driver and passenger positioned in a tandem position. While that may sound more like a motorcycle than a car, the closed cockpit means riders don't need a helmet. The design also takes a page from the 2008 Peugeot HyMotion3 Concept with an articulating front suspension that allows the driver to lean through corners thanks to "Active Lean" self-balancing technology. Unlike the funky Pug, however, the i-Road is a fully electric plug-in vehicle.
While there are just five-horsepower on hand from an electric motor, the i-Road should serve up a range of around 30 miles thanks to its lithium-ion battery, and Toyota claims the cells can be topped off in three hours with a "conventional domestic power supply." Sounds majestic. Take in the full press release below.

Toyota FCV puts hydrogen fuel cell twist on ALS Ice Bucket Challenge

You've probably seen your fair share of Ice Bucket Challenge videos online this week, which are meant to raise money to fight amyotrophic lateral sclerosis (ALS), often called "Lou Gehrig's Disease." Hopefully, you've seen ours. We've watched a lot of these videos, but haven't seen one that makes an alt-fuel point quite like a new video from Toyota. Julie Hamp, the CCO of Toyota North America, lost a sister-in-law to ALS last year, so for her the cause is personal. Instead of just dumping icy-cold water on her head, Hamp uses water from the FCV fuel cell vehicle parked next to her. Because, of course, a hydrogen fuel cell car emits nothing but water vapor. Toyota didn't run a lot of hydrogen through the car to collect water, it just got enough to top off the ice bucket. Using the water emissions from a hydrogen vehicle in a creative way is not a new trick. Two years ago, the California Fuel Cell Partnership made the point that you can drink the emissions (just like Mercedes-Benz did earlier this year), but admitted that "fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Still, for a good cause, we'll accept the mix of tap water and "emissions." Check out the video below, if you haven't had enough already. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.