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Toyota, Suzuki partner on hybrids, EVs, building cars for each other

NAGOYA, Japan — Toyota and Suzuki on Wednesday said they planned to produce electric vehicles and compact cars for each other to better compete with fast-changing technologies in the global auto industry. The agreement follows an initial R&D tie-up announced by Japan's No. 1 and No. 4 automakers in 2017, and will see more vehicles produced by Suzuki for Toyota, one of the world's biggest carmakers. Although Suzuki is far smaller, it is a dominant force in the fast-growing Indian market. The two automakers have been pooling their strengths. Toyota is a leader in hybrid technology and is investing heavily in automated driving, while Suzuki specializes in affordable compact cars — as many automakers struggle to keep pace with ballooning investment in EVs and self-driving cars. Under the latest agreement, Suzuki will source gasoline hybrid systems for cars it sells worldwide from Toyota, which pioneered hybrid vehicles with the Prius more than 20 years ago, the companies said in a joint statement. In return, Suzuki will produce two compact models for Toyota in India based on its Ciaz and Ertiga models. Further cooperation with Suzuki will help Toyota expand its presence in India, the world's fifth-largest passenger car market where it has struggled to grow sales due to lean demand for its lower-cost models. The deepening partnership between the two automakers will enable cost-conscious Suzuki to tap into Toyota's R&D firepower to develop lower-emission vehicles and self-driving cars — areas which Suzuki has admitted it is struggling to keep up. "We believe that the expansion of our business partnership with Suzuki ... will help give us the competitive edge we will need to survive this once-in-a-century period of profound transformation," Toyota President Akio Toyoda said in a statement. The two automakers will deepen their cooperation in India, where Suzuki's hybrid vehicles will be made using engines and batteries locally produced by Toyota. They will also join forces in Europe, where Toyota will produce electric vehicles based on its RAV4 SUV crossover and Corolla wagon for Suzuki, while Suzuki will supply Toyota with gasoline engines for compact vehicle models sold in the region. Suzuki will also produce its Baleno, Vitara Brezza, Ciaz, and Ertiga models for Toyota which will be rebranded and renamed as Toyota models for the African market.

Toyota promises a next-generation Land Cruiser is on its way

On sale since the 2008 model year and facelifted twice in the interim, the Toyota Land Cruiser has lately begun rolling out the special editions. Last year we got the 2019 Lexus LX Inspiration, this year we got the 2020 Land Cruiser Heritage Edition. This likely means a changing of the model guard is close, the 300-Series Land Cruiser on the horizon to replace the current 200-Series. When Motor Authority asked Toyota SVP Bill Fay about the U.S. getting the next generation, Fay replied, "We are fully committed to the Land Cruiser for the foreseeable future." The reason for the question could have been Land Cruiser sales figures for the past 14 years, when the model never cleared 5,000 units. The swankier Lexus LX sibling sells in greater numbers, but even lumping the two trucks, they've crested 10,000 sales just twice since 2005. On top of that, two of the largest regional markets for the Land Cruiser are Australia and the Middle East, which have different regulatory regimes, and the 2019 Highlander has a three-row option. Why carry on with the Land Cruiser here? Fay told MA the body-on-frame bruiser is a "heritage vehicle," a staple in the U.S. lineup since 1958. But the Cruiser that comes next is expected to LS-ify its powertrain formula, which means getting rid of V8s for V6s. The 5.7-liter V8 with 381 horsepower, 401 pound-feet of torque, and an EPA rating of 15 miles per gallon combined should go away. The 3.5-liter twin-turbo V6 in the Lexus LS 500 gets the nod to take its place, as the Land Cruiser make concessions to fuel economy and emissions standards. A poster on a forum said it's possible that a Dynamic Force version of that engine might appear. As is, that engine makes 416 hp and 442 lb-ft in the luxury sedan and is mated to a 10-speed automatic, the same transmission said to replace the current eight-speed in the Land Cruiser. Automotive mediums predict a hybrid Cruiser, too, potentially with the same 3.5-liter naturally aspirated V6 and 10-speed auto in the LS hybrid, putting out 354 combined horsepower in the sedan. Because there are so many Land Cruiser versions around the world, it's impossible to say whether V8 options will die globally. Land Cruiser fans, either through desperation or good intel, say that isn't the case.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).