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This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Despite slow sales, no new Scion models in near-term pipeline [w/poll]

According to a top Toyota executive, the Japanese automaker will not be introducing any fresh Scion models in the near future, Reuters reports. As of August, Scion sales for this year were down 1.6 percent from 2012 and accounted for only 0.3 percent of Toyota's overall US sales. And last month, Toyota Motor Sales USA Senior Vice President Bob Carter informed the 1,000 dealers who carry Scion that they can drop the brand without penalty.
However, never fear - Carter has assured that, while nothing new is coming for at least six months, the company is still very committed to the quirky Scion brand. Toyota launched Scion, which targets the youth market, in 2003, and sales peaked in 2006. The brand currently has five models, with the 2013 best-sellers being the FR-S sports coupe followed by the tC sedan and xB hatchback.
What do you think about Toyota's decision to hold off on introducing new or refreshed Scion models? Are they heading in the right direction, or does this spell doom for the funky Gen Y brand?

Customers want wireless charging in next-gen Prius Plug-In; they might get it

Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic resonance wireless charging system for the model. This type of system allows for more distance leeway than other wireless setups when it comes to how close the car and its on-board receiver need to be to the floor-mounted system. That allows for smaller, lighter on-board receivers, which is key for any plug-in vehicle. Toyota spokeswoman Jana Hartline confirmed in an e-mail to AutoblogGreen that the company has conducted wireless charging tests in Japan "with hopes to bring that technology to market in the near future" but declined to provide more detail on the company's plans to offer wireless charging for plug-ins. Toyota's Satoshi Ogiso said last summer that the Prius Plug-in would eventually offer a wireless charging system in response to prospective customers' demand for it, though he wasn't specific on a time frame. Toyota started discussions with WiTricity regarding wireless charging system development more than three years ago and said late last year that it had reached a licensing agreement with the Boston-based company. WiTricity has also worked on developing wireless-charging systems that are compatible with Audi and Mitsubishi vehicles. WiTricity grew out of MIT back in 2007, back when we could barely imagine how it would work.