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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

What would you drive in 1985?

Bereft of live baseball games to watch, I've turned to the good ship YouTube to watch classic games. While watching the 1985 American League Championship Series last night, several of the broadcast's commercials made its way into the original VHS recording, including those for cars. "Only 8.8% financing on a 1985 Ford Tempo!" What a deal! That got me thinking: what would I drive in 1985?  It sure wouldn't be a Tempo. Or an IROC-Z, for that matter, despite what my Photoshopped 1980s self would indicate in the picture above. I posed this question to my fellow Autobloggists. Only one could actually drive back then, I was only 2 and a few editors weren't even close to being born. Here are our choices, which were simply made with the edict of "Come on, man, be realistic."  West Coast Editor James Riswick: OK, I started this, I'll go first. I like coupes today, so I'm pretty sure I'd drive one back then. I definitely don't see myself driving some badge-engineered GM thing from 1985, and although a Honda Prelude has a certain appeal, I must admit that something European would likely be in order. A BMW maybe? No, I'm too much a contrarian for that. The answer is therefore a 1985 Saab 900 Turbo 3-Door, which is not only a coupe but a hatchback, too. If I could scrounge up enough Reagan-era bucks for the ultra-cool SPG model, that would be rad. The 900 Turbo pictured, which was for auction on Bring a Trailer a few years ago, came with plum-colored Bokhara Red, and you're damn sure I would've had me one of those. Nevermind 1985, I'd probably drive this thing today.   Associate Editor Byron Hurd: I'm going to go with the 1985.5 Ford Mustang SVO, AKA the turbocharged Fox Body that everybody remembers but nobody drives. The mid-year update to the SVO bumped the power up from 175 ponies (yeah, yeah) to 205, making it almost as powerful (on paper, anyway) as the V8-powered GT models offered in the same time frame. I chose this particular car because it's a bit of a time capsule and, simultaneously, a reminder that all things are cyclical. Here we are, 35 years later, and 2.3-liter turbocharged Mustangs are a thing again. Who would have guessed?

GM, Ford, Toyota, Stellantis CEOs want EV tax credit cap lifted

For just over a decade now, the U.S. has had a federal tax credit worth up to $7,500 for buyers of electric cars and plug-in hybrids. The catch has been that, once 200,000 of them were claimed for a manufacturer, that credit would be phased out. Now, automakers are asking for this cap to be lifted across the board, specifically General Motors, Ford, Toyota and Stellantis. The request comes in the form of a joint letter to Congress (which you can read here), signed by the CEOs of each company. And the ask really is as simple as that. The automakers would like the cap lifted for all EV manufacturers, and instead have a sunset date for the tax credit put in place. Broadly speaking, they want it lifted because of concerns about rising costs from materials and supply chain issues, which can lead to higher prices and could discourage buyers from getting an EV. It would also put automakers back on an even playing field. GM reached its tax credit cap a few years ago, meaning that none of its EVs are eligible for the tax credit. So while it reaped the benefits early on, it now has something of a disadvantage to competitors with credits remaining, such as those that signed on to this letter. GM wouldn't be the only beneficiary. Tesla ran out of credits years ago, too. Nissan still has credits, but likely not for much longer, as InsideEVs reports around 190,000 Leafs have been sold in the U.S. as of April. So it will probably face a phase-out soon, just as the anticipated, and more expensive, Ariya is heading to market. Making this change would also seem like a good choice for continuing to stimulate EV sales, if that's what the government is looking to do. While EVs are now reaching parity in practicality and performance with gas-powered cars, having an additional financial incentive will surely keep them looking more attractive. And automakers can push EVs without fear of running out of credits early. Certainly some sorts of changes to the EV tax credit are likely. There are bills in the works focusing on cap changes as well as the amount of money available, and which vehicles are eligible. Credits up to $12,500 have been proposed, plus possible credits for used EV sales and restricting some credits to vehicles of certain price brackets. Of course, any changes will require some cooperation in a deeply divided Congress. Related Video: Government/Legal Green Chevrolet Chrysler Ford Toyota Electric EV tax credit