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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Toyota wants half its vehicles in Japan to be hybrids

The Toyota Mirai hydrogen fuel cell vehicle could signal the future of motoring with a somewhat accessible price and cutting-edge green technology, but there's no guarantee for the model actually spearheading a revolution in the marketplace. In the meantime, the Japanese brand is continuing to focus on its hybrid powertrains and actually plans to build even more of them. As soon as next year, half of Toyota's sales in Japan could be electrically assisted. According to the Nikkei Asian Review, Toyota is pushing to sell 760,000 hybrids in Japan in 2016, compared to 684,000 last year. That figure would account for half of the company's sales in that country, and the company plans to increase overall production of its gas-electric models. The automaker could build 1.32 million of them next year, which would be about 30 percent more than in 2014. There's actually a financial incentive for Toyota to try this green strategy. Japan's rules for tax breaks on efficient models are about to get more stringent. According to the Nikkei Asian Review, only about half of all new models are expected to meet the guidelines for the incentives, compared to over 80 percent now, and the change could cost buyers as much as 100,000 yen ($840) more. With the impending debut of the next-gen Prius and heightened hybrid production, Toyota can position itself as an attractive choice to customers. News Source: Nikkei Asian Review via Green Car CongressImage Credit: Kazuhiro Nogi / AFP / Getty Images Green Plants/Manufacturing Toyota Hybrid

Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.