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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Toyota Camry, Lexus RX to get aluminum parts

Ah, aluminum. The lightweight, strong material has long held a following within the premium ranks, but as Ford prepares to launch an aluminum F-150, the material is gaining acceptance among more mainstream automakers. Toyota is one such brand, with a new report indicating that the Japanese giant will add aluminum bits and bobs to some of its upcoming vehicles.
These won't be full, aluminum-intensive treatments like the F-150, however. Automotive News reports that an aluminum hood and liftgate will be coming to the 2016 Lexus RX, and following that, the Camry will get a bonnet built from Element 13 for model year 2018.
As AN points out, Toyota is no stranger to aluminum, using it in Japanese-built models like the Prius and Scion FR-S. The RX and Camry, though, will mark the first time the company's North American factories will use the material, and they'll do so on a significantly larger scale, owing to the higher volumes that the Camry and RX represent.

Toyota, Lexus recall 460,000 vehicles for stability control issue

Toyota and its luxury subsidiary, Lexus, are recalling 460,000 electrified models produced for the 2020-2022 model years to address an issue that can cause the vehicles' stability control systems not to activate on startup. If you drive a new Toyota or Lexus and it has at least one electric motor in it (or it's the new LX 600), there's a better-than-even chance you'll be hearing from your dealer in the coming months. The good news for owners is that the issue is one of compliance, rather than something which may immediately endanger a vehicle occupant.  "A software error can cause the Vehicle Stability Control system (VSC) not to default to ON the next time the car is started under certain circumstances. This can result in a noncompliance with applicable regulations in the U.S," Toyota said in its announcement. "For all involved vehicles, Toyota and Lexus dealers will update the software of the Skid Control ECU free of charge to customers." Included in the campaign are the 2020-2022 Toyota Venza, Mirai, RAV4 Hybrid, RAV4 Prime, Sienna Hybrid, and Highlander Hybrid. On the Lexus side, it hits the LS500h, LX600, NX350h and NX450h+. Notably absent here are the Tundra-based trucks with the new iForce Max hybrid, though Toyota may have addressed the issue in those models before they went on sale. On the other side of the coin, the LX 600 — a purely ICE model for the time being — managed to stumble into the defect pool.  Toyota says owners should receive notices before the end of June. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Recalls Lexus Toyota Safety Luxury