Toyota Sequoia on 2040-cars

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2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.

Toyota breaks ground on new Texas HQ

Automakers are on the move in America: Cadillac is shifting from Detroit to New York, Mercedes is moving its US headquarters from New Jersey to Atlanta, and Toyota is relocating its North American operations from locations around the country to a new facility outside of Dallas in northern Texas. That process started yesterday when the Japanese automaker broke ground at the new facility. Toyota used a 2015 Tundra TRD Pro Series pickup to officially break ground at the intersection of Headquarters Drive and Palomino Crossing in Plano, TX, with the city's mayor joining Toyota Motor North America CEO Jim Lentz and a crowd of 100 dignitaries. Toyota announced the relocation back in April, and in the months since has purchased the property, hired a developer, architect and project manager, and filed preliminary plans with city hall. The site is set to be ready late in 2016 or early 2017, moving operations from California, Kentucky and New York. Other facilities like the one in Ann Arbor, MI, will not be affected by the relocation. Related Video: TOYOTA PLOWS FORWARD IN PLANO, BREAKS GROUND ON NEW HEADQUARTERS PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves. With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota's new campus in a manner that can only be described as not your traditional groundbreaking ceremony. "The support and encouragement we've received from the community, civic leaders, business partners and nearby corporations has been nothing short of tremendous," said Jim Lentz, Toyota Motor North America chief executive officer. "Our goal is to build an environmentally-sustainable campus that our new neighbors will welcome and our team members and associates will be proud to call home." Toyota also unveiled an installation during the ceremony: the word "TOYOTA" in large letters, standing 10 feet tall and 64 feet wide. Inside each letter are native Texan Yaupon Holly trees, which represent "wish" trees, a Japanese cultural tradition. Students from the Plano ISD Academy High School and community participants contributed to the event by adding handwritten notes to the trees representing their wishes, dreams, hopes and inspirations.

Japanese automakers will seriously subsidize hydrogen fuel stations

Fresh off the announcement of the EPA-rated fuel economy and range figures for the Toyota Mirai, three of Japan's major automakers are throwing their weight behind hydrogen on the other side of the Pacific. Toyota, Nissan, and Honda are detailing their partnership in Japan to subsidize the creation of an expanded FCV refueling infrastructure there in the coming years. The plan could provide a much-needed boost for goals that are already looking to miss their targets. The partnership, which is called the Joint Hydrogen Infrastructure Support Project, is subsidizing a third of the annual operating expenses up to a maximum of 11 million yen ($90,000) for any hydrogen refueling station that applies and is accepted into the program. For now, the automakers plan to keep this running through around 2020. Toyota senior managing officer Kiyotaka Ise tells Bloomberg the whole thing over that time is expected to cost 5 billion to 6 billion yen ($40.5 million to $49 million). In addition to the money, the companies are trying to raise awareness about the alternative fuel to build popularity. Japan has been pushing extremely hard to build the FCV market there for quite some time by subsidizing both the models and building refueling stations for them. By the 2020 Olympics, the country's goal is to have 6,000 fuel cell vehicles on the roads and possibly even 100,000 of them by 2025. The cars to fulfill these lofty hopes are just gaining steam, though. For example, the Mirai is already experiencing high demand, and Honda is set to bring its new challenger in 2016. This announcement says Nissan is aiming a potential entry for 2017, as well. According to Bloomberg, the fuel cell industry in Japan is forecasted to balloon from 400 million yen (3.3 million) in the current fiscal year to 100 billion ($813 million) by 2025. Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).