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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Toyota wants 30 percent of China sales to be hybrids

Two years ago, China set tough fuel economy standards for passenger cars, taking another step toward addressing its smog and pollution problems; average fuel consumption was mandated as 6.9 liters per 100 kilometers (about 34 miles per gallon) by this year and five liters per 100 km (47 mpg) by 2020. Toyota wants more of its fleet to help its numbers there, and is working to make 30 percent of its sales by 2020, according to a report in Japan's Nikkei. The Japanese carmaker sells 21 passenger cars and vans in China but only two of them are hybrids, the Prius and the Camry Hybrid (in the US Toyota sells 20 passenger vehicles in but seven of them are hybrids). It unveiled two more hybrids at the Shanghai Motor Show that will be built in China, the Corolla Hybrid (pictured) as part of its joint venture with FAW Group, and the Levin HEV as part of its joint venture with Guangzhou Automobile Group (GAC). There is also an electric vehicle on the way as part of the GAC partnership, to be sold under the China-only Lingzhi brand. It will still be a gigantic hurdle to make that 30-percent target even after doubling the hybrid line-up. Toyota sold 1.03 million vehicles in China in 2014, but has sold only 90,000 hybrids in total during the ten years the Prius has been on the market and five years of the Camry Hybrid. News Source: Nikkei, Nikkei Green Auto Shanghai Toyota Electric Hybrid

Honda, Nissan and Mazda recalling 3 million vehicles for airbag inflators

Three million more vehicles can be added to the worldwide tally to be repaired for the faulty airbag inflators supplied by Takata. Honda, Nissan, and Mazda have all issued recalls to replace the bad part, including about 1.2 million of them in North America. NHTSA has been investigating all three companies, plus Chrysler and Toyota, for potentially affected vehicles.
Honda is recalling roughly 1.02 million Civic, CR-V, Odyssey and Element models In North America, built between April 2000 and October 2002. Mazda needs to repair 14,794 units of the RX-8 and Mazda6, and Nissan has 228,000 vehicles in North America to be fixed.
Chrysler is also starting what it calls a "regional field action" to replace the inflators in the 2006 Dodge Charger, according to a company spokesperson. The company says that it has not yet found the problem in any of its vehicles, but it's being done "out of an abundance of caution." The final number of Chargers affected will be announced later this week.