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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2016 Toyota Mirai launching in US this October

The small-volume 2016 Toyota Mirai is coming to California in October. That's the news from today's announcement of the eight Toyota dealerships in and around Los Angeles and San Francisco that will be the first to sell the hydrogen car in the US. Previously, all that Toyota said was that the first 200 units would be available in the fall of 2015. Toyota expects to sell a total of 3,000 Mirai hydrogen cars by the end of 2017. The eight dealerships are: San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota, Toyota of Sunnyvale, Longo Toyota, Toyota Santa Monica, Toyota of Orange, and Tustin Toyota. If you're interested in buying a Mirai, you can sign up for more info here. The Mirai starts at $57,500. Toyota is still talking about state and federal incentives that can bring the car to under $45,000, but the federal tax incentive for hydrogen vehicles expired in December. Toyota is asking the government to bring the incentive back. The Mirai will also be available to lease for $499 a month for 36 months (with $3,649 due at signing). Both options come with free hydrogen fuel for "up to three years." Related Video: TOYOTA MIRAI: COMING THIS FALL TO SHOWROOMS NEAR...? Eight California Toyota Dealers Announced Mirai Order Requests Begin Summer 2015 Torrance, Calif. (May 6, 2015) – Want a Mirai? All those in favor, say aye! California trailblazers waiting to get behind the wheel of Toyota's hydrogen fuel cell electric vehicle, the Mirai, now have a destination for pick up and pre-order. In October 2015, Mirai will roll into select Toyota dealerships in the Golden State. Northern California drivers will meet Mirai at San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota or Toyota of Sunnyvale. Farther south, Longo Toyota, Toyota Santa Monica, Toyota of Orange and Tustin Toyota will welcome Mirai customers. These initial dealers were selected based on advanced technology vehicle sales experience and proximity to hydrogen infrastructure. But why wait until October? Beginning this summer, California customers can request a Mirai, by visiting www.toyota.com/mirai. Production of the Mirai is limited and vehicles will be placed with select, eligible customers. Therefore, drivers are encouraged to make their requests early to save a potential parking spot in transportation history. Customers can visit www.toyota.com/mirai today to sign up for more information and notification of exact order request launch timing in the coming months.

This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.