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Japanese automakers welcome North American trade deal, fear what's next

TOKYO — Toyota, Nissan and Mazda welcomed on Tuesday the revised North America trade deal that left Japanese automakers unscathed, but they may face a bumpy ride when Washington and Tokyo hold new talks on over $40 billion of annual U.S. auto imports from Japan. The United States and Canada reached an agreement on Sunday to update the 1994 North American Free Trade Agreement after Washington had forged a separate trade deal with Mexico in August. The updated deal effectively maintains the auto industry's current footprint in North America, and spares Canada and Mexico from the prospect of U.S. national security tariffs on their vehicles. Mazda, which ships cars to the United States from Mexico and Japan, called the deal a "big step forward". Nissan, which makes the cars it sells in the United States locally as well as in Mexico, Japan and other countries, said it was "encouraged" by the agreement. Toyota, Japan's biggest automaker, said it was "pleased" that a basic deal was reached. Other automakers were not immediately available for comment. While the deal has removed the risk that the disintegration of the pact would have posed to automakers, bigger risks loom large for Japanese firms as a chunk of the roughly 7 million cars they sold in the U.S. last year were shipped from Japan, and a trade deal between Washington and Tokyo has yet to be agreed. The United States and Japan last week agreed to begin fresh trade talks, with U.S. President Donald Trump seeking to address Japan's $69 billion trade surplus, of which nearly two-thirds comes from auto exports. Washington is also investigating the possibility of slapping 25 percent tariffs on auto imports on national security grounds, although it has agreed with Japan to put any new tariffs on hold during the talks. Analysts say the United States may take a tougher stance on auto imports from Japan than from its neighbors. "If Japan requests an exemption from the 25 percent tariffs under consideration, Washington could propose a more strict cap on imports than it agreed to with Mexico and Canada," said Koji Endo, senior analyst at SBI Securities. "That would be a risk." This could be a big blow to Japan, as the United States is a key source of revenue for Japanese automakers including Toyota, Nissan and Honda. The U.S. market accounts for a quarter or more of their annual global vehicle sales, and of their total U.S.

Toyota Camry to go turbo

As automakers strive to meet regulations, turbocharging is rapidly becoming the norm whether looking at pickups, sports cars or family sedans. However, Toyota remains a stalwart to the changing tide, and for the time being a trip into one of the brand's dealers shows nary a hint of forced induction – probably not for long, though. With models like the Lexus NX 200t and forthcoming IS 200t pointing the way, a big shift is afoot for one of the Japanese automaker's most popular products. Obviously, Toyota is no stranger to forced induction for performance applications like the turbocharged models of the Supra and MR2 in the '90s. But rather than reducing lap times, the latest application is more about improving emissions and fuel economy. According to Automotive News, the Camry is getting a 2.0-liter turbo four-cylinder in the near future as a replacement for its V6 engine option. The 3.5-liter six currently in the venerable sedan already makes 268 horsepower and 248 pound-feet of torque, versus 235 hp and 258 lb-ft in the NX 200t or 241 hp and 258 lb-ft in the IS from the new four. The base four-cylinder also might receive some upgrades. It could grow larger and run on the Atkinson cycle to find improvements, according to Automotive News. There might be a move towards CVTs, as well. Toyota is hardly alone in the shift towards forced induction. Honda is known to have a 1.5-liter turbo mill on the way for the next-gen Civic. In addition, that engine might find its way into the Accord and CR-V as well, according to Automotive News. Among the major Japanese automakers, only Nissan is taking a more measured approach towards forced induction in mainstream models. Rather than going all-in on turbos, the company is expected to shift more of its engines to direct injection to go after fuel economy gains.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.