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2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota Sienna vs Chrysler Pacifica Hybrid | Minivan comparison test

Shopping for a new car can be difficult due to the sheer number of choices. Which brand do you start with, which do you skip and are you missing something worthwhile? Thankfully, minivans are much simpler. There are effectively only four choices, they're all pretty good and they're even different enough to make choosing the right one for you a bit easier. This comparison features the two most recently updated minivans: the Toyota Sienna versus the Chrysler Pacifica Hybrid. Besides their common newness, they stand out in another fundamental way: they're both hybrids. Now, they're very different hybrids – the Toyota comes standard with a traditional gasoline-electric system like that of a Prius, whereas the Pacifica is offered with an optional plug-in hybrid system that provides an estimated 32 miles of all-electric range before effectively turning into a traditional hybrid – but in both cases, fuel economy is the priority. With the rare exception, the minivan segment has exclusively used V6 engines, which provide sufficient power to move hefty loads of people and stuff. The Chrysler Pacifica comes standard with a V6, while a V6 is the sole powertrain option for the Honda Odyssey and new 2022 Kia Carnival. The fuel economy difference between those and our hybrid competitors is staggering: The new Sienna gets an EPA-estimated 36 mpg combined while the Odyssey and V6 Pacifica get 22 mpg. That equates to saving an estimated $750 every year on gas, according to the EPA. And the Pacifica Hybrid could potentially save you even more as long as you routinely utilize its electric range. This frugality alone could send the Sienna and Pacifica Hybrid to the top of many shopping lists, but as we've seen in previous tests, they offer more than enough in other respects to warrant top consideration. But which is better, Sienna or Pacifica? Well, we knew this was going to be close, and we were right. After averaging the scores from 16 categories, the difference between first and second was a mere 0.06 out of 10. When we added extra weight to key minivan-buying attributes (second-row space/versatility, safety features and functionality, infotainment, interior storage, cargo space/versatility, value and fuel economy), the gap was only 1 point out of a possible 230. We then triple checked and conducted a recount, but the order remained. In the end, there are no losers here.