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Lexus takes aim at electric vehicles, again

Wed, Oct 12 2016

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Refreshed Toyota 86/Subaru BRZ spied running around the Nurburgring

Tue, Oct 15 2019

The Toyota 86 and Subaru BRZ are officially confirmed for a second generation, but it looks like this current car will not go softly into the night. One of our spy photographers just caught a camo’d up BRZ/86 pounding around the Nurburgring with a few changes in store. This tester only has camouflage on the front and rear of the car, indicating a light refresh is the extent of the styling changes. In examining the car as a whole, itÂ’s a rather conflicting tester. Both the grille and headlights tell us itÂ’s an 86, but the badge on the rear clearly says “BRZ.”  The Toyota 86 has a different grille than the BRZ, and we can see that style grille flanked by some massaged vents on both sides. Toyota uses a different style of headlight for the 86, and these look similar to those used in the current car. New front-design features are covered up by the camouflage, but the sheet metal doesnÂ’t appear to be changing. Another area of potential change is at the rear of the car. More camouflage on the trunk lid covers the obvious BRZ badge and the taillights. We donÂ’t see much in the way of differences between the taillights on this model and the current BRZ/86 twins, but the manufacturer obviously wants to keep something secret back there. What weÂ’re most excited about is seeing the extra vent behind the front wheels. Current BRZ and 86 trims donÂ’t feature such intense cooling additions. Above it sits what appears to be a badge or protrusion of some sort. The window-level badging is still visible under the wrapping, but the tire-level badge is a new one — itÂ’s similar to the design we see on the WRX and WRX STI.  All things considered, this one is a little confusing. Subaru could be adopting a more Toyota 86-esque design, but we suspect a special edition is in the works. Hopefully it involves more than just design tweaks, and gives this model a hearty send-off before the new generation arrives.

How Toyota's neighbor delayed 23,000 of its deliveries

Thu, 17 Jul 2014

Don't you just hate when your neighbors' mess becomes your problem? Toyota certainly has good reason to be upset, after an dirty mishap at a steel mill delayed thousands of vehicle exports from its nearby port in Nagoya, Japan, (pictured above) by as much as a month.
The messy situation occurred on June 22 when the mill near the port lost power and had to burn off an excess buildup of coke oven gas - which isn't exactly a situation friendly to living beings or the environment. According to Automotive News, it caused a massive amount of smoke to emit from the plant that fell as soot and tar on about 23,000 vehicles that were waiting to be shipped out. Getting the models properly cleaned off has been quite a task. A team of 5,000 workers were at the port until this week getting them gleaming again.
Potential Toyota buyers in North America have no need to fret about getting a sullied car, though. A Toyota spokesperson told Automotive News that none of the vehicles were bound for this continent. The automaker is reportedly considering asking the mill's owners for reimbursement for the cost of the weeks of cleanup. Paying for the mistake is, after all, the neighborly thing to do.