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This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: Toyota FCV wears silver, Foxconn's $15K EV, solar power at GM

The Toyota FCV made its North American debut at the 2014 Aspen Ideas Festival, and this time it's not sporting its usual blue sheet metal. This silver paint job shows a bit more contrast. Certain features stand out a bit more, especially the black strip that wraps around the grille and down the sides of the hood to the mirrors. This is the production version of the car's exterior, which will go on sale in California next summer. Toyota also had its Driver Awareness Research Vehicle, DARV 1.5, on display in Aspen. DARV 1.5 uses technology to decrease driver distraction and measure driver behavior to provide a safe driving score. See more of both cars in our image gallery. Taiwan's Hon Hai Precision Industry (also know as FoxConn Technology Group) says it is planning to build electric cars that will cost just $15,000, according to The China Post. The world's largest electronics maker, which assembles mobile devices for Apple, promises that the cars will be highly connected. "When integrated with cloud computing, the Internet, smart traffic and smart cities in the future, people will be able to drive more easily and reduce car accidents more efficiently," says Hon Hai chairman Terry Gou. At a shareholder's meeting, Gou didn't comment on production timing or other details about the cars, nor would he answer questions about possible cooperation with Tesla Motors. Hon Hai made headlines in recent years after a series of employee suicides, which led the company to raise worker wages and install anti-suicide netting on its buildings. EV advocates in Illinois took a 500-mile road trip to help temper range anxiety in potential buyers, says the Chicago Tribune. The demonstration, organized by the Illinois Green Economy Network, meant to show people that they can use electric vehicles to drive long distances without getting stranded with a dead battery. The drive began near Carbondale and traveled to 11 different community colleges with charging stations before terminating in Grayslake. Illinois has about 5,000 registered electric vehicles, and 450 public and private charging stations. General Motors is building three acres of new solar arrays to produce an expected 400,000 kilowatt-hours of renewable energy per year. The new arrays at GM's Swartz Creek processing center and Flint engine plant will be completed this fall, contributing to the company's 38 megawatts of solar power from facilities around the world.

Toyota to suspend 18 assembly lines as production restarts post-quake

TOKYO - Japanese manufacturers began restarting production at plants in the country's quake-hit northeast, but Toyota Motor Corp said it plans to idle 18 assembly lines for a few days next week due to a shortage of parts from suppliers. It had suspended operations at three factories due to the quake and sees lost production of 20,000 units due to the stoppages. Toyota has already cut its global production target due to the ongoing chip shortage. The suspension will cut heavily into Toyota's domestic production. Impacted product lines include the Toyota RAV4, Land Cruiser, Harrier and Yaris and virtually every Lexus. Toyota did not say whether these shutdowns could extend to U.S.-based production lines, but the possibility exists if they receive parts from the same suppliers.  On one hand, the limited damage caused by the magnitude 7.4 temblor has highlighted Japan's success in building resilience against the frequent tremors that shake the archipelago. But the quake has sparked concerns of further disruptions to a pandemic-hit supply chain for precision components vital to electronics and autos production and in which Japanese manufacturers play a leading role. Murata Manufacturing Co Ltd, the top global supplier of ceramic capacitors used in smartphones and cars, said it restarted production on Friday at two stopped plants with the remaining two idled plants to restart next week. A fire that broke out at a factory which produces chip inductors caused some damage to equipment. Renesas Electronics Corp, which makes nearly a third of the microcontroller chips used in cars globally, said it has restarted production after stopping it at two factories with a partial stop at a third. All three factories, including the Naka factory where fire broke out last year, are expected to return to pre-quake capacity by Wednesday, Renesas said. Power has mostly been restored across the northeast, which suffered Japan's biggest earthquake 11 years ago. Areas of Tokyo lost power for nearly three hours after the latest quake, in which three people died and 183 were injured. The blackout has forced the disposal of some COVID-19 vaccines held in cool storage, the Yomiuri newspaper reported. Tech conglomerate Sony Group Corp is in the process of gradually restarting production at three factories in the quake-hit area, a spokesperson said.