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Toyota builds its 500,000th Corolla in Mississippi

Toyota assembles the Corolla at plants around the world: from Brazil and South Africa to Turkey, Pakistan, China, Taiwan and Thailand. But the one we get here is built in Mississippi, and that location has just finished its 500,000th Corolla. The plant in Blue Springs, MS, is just one of a half-dozen assembly plants Toyota operates in the United States, but reached the half-million mark faster than any of the others. It began production late in 2011 and took over Corolla assembly from the NUMMI plant in California previously operated via joint venture with General Motors and now occupied by Tesla. Last year, the 2,000 workers at Toyota Motor Manufacturing Mississippi built 180,000 Corollas, contributing to the 10 million units of the model Toyota has sold in America since it was introduced here in 1968 and the 21 million vehicles Toyota has made in America over the years. 500,000th Corolla Speeds Off the Line at Toyota Mississippi Blue Springs plant celebrates milestone achieved at record pace BLUE SPRINGS, MISS. (Feb. 12, 2015) – Toyota Mississippi is celebrating the 500,000th Corolla coming off the line at the Blue Springs, Miss., production facility. The production accomplishment was achieved faster than any other Toyota plant in the U.S. – a testament to the 2,000 hardworking team members who have answered increasing consumer demand since the plant opened in 2011. "The 500,000th Corolla vehicle is a milestone we're excited to be celebrating," said Fred Volf, Toyota Mississippi, vice president of manufacturing. "We are proud to produce the Corolla, and it wouldn't have been accomplished without the 2,000 dedicated team members who support this operation." The milestone is one more to add to the long list of achievements for Toyota Mississippi and the Corolla. Toyota has sold more than 10 million Corollas in the U.S. and 40 million worldwide since the vehicle debuted here in 1968. The success of Corolla contributes to Toyota's accomplished domestic manufacturing footprint and represents Toyota's commitment to producing vehicles where they are sold. Since 1986, more than 21 million Toyota vehicles have rolled off the line in the U.S. and including dealers and suppliers, Toyota has generated 365,000 U.S. jobs. Toyota's local presence is felt by those in Northeast Mississippi through substantial economic investment, employment, philanthropic efforts and environmental responsibility.

2016 Mazda MX-5 Miata battles Toyota GT86 on track

It's got two doors and a 2.0-liter four-cylinder engine up front, driving the rear wheels. It's made in Japan, and as far as bang-for-your-buck goes, it's a downright bargain. So which are we talking about, the Mazda MX-5 Miata, or the Toyobaru coupe known alternately as the Subaru BRZ, Scion FR-S, or Toyota GT-86? The answer is "yes," and it just goes to show, roofs notwithstanding, how close these two vehicles really are to one another. Which one is your favorite may come down to a matter of personal taste, but for its latest video, Auto Express set out to find out which laps faster around the track. On paper at least, the Toyota's 200 horsepower will trump the Mazda's 155 any day of the week, and twice on Sunday. Then again, the Miata does weigh a good 400 pounds less, even with the 2.0-liter engine and despite its convertible bodystyle – but is that enough to make up the difference? You're going to have to just watch the video for yourself to find out. All we'll tell you is that the match is pretty darn close – what you might call a photo finish, if they were actually racing each other at the same time as opposed to each racing the clock separately. So watch the video above and voice your support for your favorite little Japanese sports car in the Comments section. Related Video:

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos