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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

New BBC Top Gear season is off to a great start

The past few years have been very demanding for Top Gear fans. The Jeremy Clarkson Top Gear got too big for itself, and the core quality of the series degraded as stunts and jokes gradually became more and more stale. Things came to a head with the Fracasgate, with Clarkson punching a producer in a very nice hotel in Yorkshire with a very nice brass plaque commemorating "The End of Clarkson's BBC Career". Fast forward to a year ago, when the BBC produced a new series of Top Gear, with famed breakfast show person and shouting enthusiast Chris Evans hosting. Laden with personnel and curiously lacking any direction, the first new season collapsed onto itself with Evans eventually quitting the entire shindig. After that, viewers received a new, Amazon-produced Clarkson-Hammond-May series called The Grand Tour, which was often brilliant and just as often hampered by writing as hackneyed as the last Clarkson years of Top Gear. Now the slate is clean. Evans is gone. The first Grand Tour season has aired. The BBC has had a good long time to re-evaluate its strategy. And the first episode of this season's Top Gear has aired in the UK - and will air March 12 on BBC America. Your first extended look at all new #TopGear, coming 5 March. See you there pic.twitter.com/lYoYOtrWxR — Top Gear (@BBC_TopGear) February 23, 2017 What an improvement! It seems like the producers have taken an ax to everything not strictly necessary for making a great car show, and they've left what is absolutely crucial. There are the three car guys, Matt LeBlanc, Chris Harris and Rory Reid. There is a new studio. There is a new track car. There is a celebrity, but it's not painful to watch. There are easy jokes, there are car jokes, there are Ronin jokes. Ronin jokes! It's as if Harris, by dissecting continuity errors in the 1998 film's BMW chase, is reaching out to us fans, saying he's one of us, and he did notice the wrong wheels when the black BMW falls from the bridge. (Other mistakes are wrong-colored tach needles, for instance.) The first car film is a quality Ferrari FXX K piece, with Harris enjoying one of the 40 built track-day specials on the bankings of Daytona. It's remarkable it was Harris who was allowed to drive the exclusive Ferrari, as the first "outsider" (in his words) to drive one; years ago Harris was one of the most vocal critics of Ferrari's practices, resulting in him getting banned from driving press Ferraris. But then again, this is a customer car.

Toyota preparing Scion-badged Nissan Juke fighter

As we've said on multiple occasions, the sub-compact crossover market is The Next Big Thing™. With that in mind, Toyota's lack of a competitor to the new breed of super-small, super-cute crossovers like the Nissan Juke, Honda HR-V, Mazda CX-3, and Jeep Renegade has been especially glaring. But as these photos show, the hole in the Japanese giant's lineup could soon be filled. Our spies captured this heavily disguised prototype testing in the deserts of the American southwest, signaling that Toyota is preparing to wade into the Nissan Juke's space by offering a tiny, but very heavily styled crossover of its own. Our spy photographers call the cute ute's look "aggressive," citing inspiration from the Toyota C-HR concept from the 2014 Paris Motor Show. Based on the meaty wheels and tires and what we can see through the camo, we're inclined to agree with their assessment. Underneath that sheet metal, we're told the new car rides on Toyota's new NGA platform. Like the Juke, a four-cylinder engine and continuously variable transmission will be on offer, although there's no telling whether Toyota will follow its rival's enthusiast beat and offer a six-speed manual version. What we find most interesting about all of this conjecture, though, is what it means for Scion, rather than its parent. Introducing a small crossover is the next logical step for Toyota's troubled sub-brand, and would serve as a delectable followup to the recently released iA sedan and iM hatch. Such a three-model lineup, when combined with the enthusiast-oriented FR-S, would transform Scion into a force to be reckoned with in the entry level space. Supporting this conjecture isn't too hard, either. As the spy photos show, this camo'd tester is being supported by a xB, the closest thing Scion (or its parent company, for that matter) have to a sub-compact CUV. It's unclear just when this new model will make its debut, but if Toyota hopes to make inroads into this popular new segment, this CUV will need to arrive before its extremely competent rivals can establish a solid foothold. Related Video: