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Eiji Toyoda dead at 100

Toyota has had number of chiefs over its 76-year history, but none ever served as long as Eiji Toyoda. The younger cousin of the company's founder served as president of the automaker from 1967 to 1982 and as chairman of the Toyota Motor Corporation for another ten years following the unification of the manufacturing and sales divisions.
During his 25 years at the helm, Eiji Toyoda (pictured above in 1967) was credited with establishing the company's headquarters in Toyota City, spearheading the development of the Prius, expanding production overseas for the first time, launching the Lexus brand and turning Toyota from a minor player into one of the largest automakers in the world.
Even after his retirement in 1992, he remained an honorary chairman and close advisor to his successors, and chaired the company's museum. He died of heart failure, ending a 100-year life that started on September 12, 1913, before the company that bore his family's name (albeit slightly modified) had even started building automatic looms, let alone automobiles. We extend our condolences to the Toyoda family and our congratulations on an accomplished life.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Toyota launches new Passo hatchback in Japan [w/video]

With considerable manufacturing capacity here in the United States and even a NASCAR program, it'd be all too easy to categorize Toyota as an American automaker. Only it's not. It's Japanese, of course. And back in the Japanese Domestic Market, it offers a whole range of models we'll never see in North America. Models like the Crown sedan, Noah minivan and this, the new Passo hatchback.
Sold in various markets as the Daihatsu Boon, Daihatsu Sirion, Perodua Myvi and (for a time) the Subaru Justy, the Toyota Passo is a compact hatchback that slots in size-wise between the Yaris sold in America and the Aygo offered in Europe (except the Passo is taller than either).
Power comes from a 1.0-liter engine with 69 horsepower that can be had in front- or all-wheel drive, or a 1.3 driving 95 horses to the front wheels alone. A continuously variable transmission is on duty regardless of engine choice. Front-drive models get a stop/start system, but even all-wheel-drive versions are eligible for government tax credits. That's because, though the new Passo only appears to be mildly updated, the engines have been thoroughly reworked to deliver 30-percent better fuel economy than the previous model, coming in 20-percent better than the standards being enacted by the Japanese government for next year.