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Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Toyota wants 30 percent of China sales to be hybrids

Two years ago, China set tough fuel economy standards for passenger cars, taking another step toward addressing its smog and pollution problems; average fuel consumption was mandated as 6.9 liters per 100 kilometers (about 34 miles per gallon) by this year and five liters per 100 km (47 mpg) by 2020. Toyota wants more of its fleet to help its numbers there, and is working to make 30 percent of its sales by 2020, according to a report in Japan's Nikkei. The Japanese carmaker sells 21 passenger cars and vans in China but only two of them are hybrids, the Prius and the Camry Hybrid (in the US Toyota sells 20 passenger vehicles in but seven of them are hybrids). It unveiled two more hybrids at the Shanghai Motor Show that will be built in China, the Corolla Hybrid (pictured) as part of its joint venture with FAW Group, and the Levin HEV as part of its joint venture with Guangzhou Automobile Group (GAC). There is also an electric vehicle on the way as part of the GAC partnership, to be sold under the China-only Lingzhi brand. It will still be a gigantic hurdle to make that 30-percent target even after doubling the hybrid line-up. Toyota sold 1.03 million vehicles in China in 2014, but has sold only 90,000 hybrids in total during the ten years the Prius has been on the market and five years of the Camry Hybrid. News Source: Nikkei, Nikkei Green Auto Shanghai Toyota Electric Hybrid

Toyota recalls 250 vehicles in two separate campaigns

Toyota is keeping on top of things by issuing two, small recalls on 2015 model year vehicles. The first covers 230 examples of the 2015 Yaris. In the affected models, the bolts holding the rear axle bearing might not be tight enough. If one of these fasteners falls off, it could possibly damage the rear brakes, including the potential of a wheel locking up. The second, even smaller campaign covers just 20 units of the 2015 Tacoma TRD Pro pickups. In the examples delivered to Puerto Rico, they didn't have the correct placard to advise owners of the correct tire size and pressure on the B-pillar. Neither problem has resulted in any crashes, injuries or fatalities. As usual, affected owners will be notified by mail, and Toyota dealers will repair the issues free of charge to customers. Toyota spokesperson Cindy Knight tells Autoblog that those letters will go out in mid-March. TOYOTA RECALLS CERTAIN MODEL YEAR 2015 YARIS AND TACOMA VEHICLES TORRANCE, Calif., February 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks. In the involved Yaris vehicles, the rear axle bearing bolts may not have been tightened sufficiently during vehicle assembly. If a bolt is loose and falls off during vehicle operation, the bolt could damage rear brake components, resulting in reduced brake performance or potential wheel lock up, which could increase the risk of a crash. The Tacoma TRD Pro model pickup trucks were distributed to dealers in Puerto Rico without the correct B-pillar tire placard indicating the tire size and recommended cold tire inflation pressure for the front and rear tires. An improperly inflated tire can increase the risk of a crash. Toyota is not aware of any crashes, injuries, or fatalities caused by either condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the vehicles at no cost to the owner. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ### Featured Gallery 2015 Toyota Yaris View 12 Photos Related Gallery 2015 Toyota TRD Pro Series Tundra, Tacoma and 4Runner News Source: Toyota Recalls Toyota Safety Truck Hatchback