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Toyota promoting Mirai as if hydrogen tax credit never went away

At the end of December, the US federal government let the $8,000 tax credit for hydrogen-powered vehicles expire. Despite this little wrinkle, Toyota is still promoting the upcoming 2016 Mirai fuel cell vehicle as a car that will cost under $50,000. In some cases a lot less, since it may also qualify for a $5,000 incentive in California. The car has a $57,500 MSRP, but Nihar Patel, vice president of North American Business Strategy for Toyota Motor Sales, spoke at the 2015 Washington Auto Show last week, and said that the Mirai could cost $44,500 in California. You can see this in the video at around minute four. Toyota knows that the federal incentives have expired, since the real news from the show was Patel's public request to the federal government that the $8,000 tax credit be extended. "We think that the federal credit expiration last year puts [hydrogen] customers in a fairly disadvantageous postion," he said. Plug-in vehicle buyers can still get up to $7,500 tax credit and, "we believe that this inequity needs to be fixed," he said. You can see this in the video at minute 10:20. Toyota said including both the after-incentives price and the call to reinstate those incentives was intentional since it shows a discrepancy between hydrogen and plug-in vehicles in the eyes of the feds. We asked Toyota's director of Energy and Environmental Research, Technical and Regulatory Affairs, Robert Wimmer, for more details on Toyota's request. "[The Mirai] being a ZEV and battery electrics also being ZEVs, we just want to make the playing field as level as possible," he said, adding that any extension would last "for the run of the vehicle," which would be three years. He admitted that the extension might only be for one or two years, if it happens at all. (A Toyota spokesperson clarified to AutoblogGreen that the Mirai program will not end after three years.) And that's the problem. "The tax process is difficult to predict," he said. "The two challenges we have now are that both houses of Congress are Republican and also that there has been talk for a while about comprehensive tax reform. If that moves forward, then extenders would probably be put on the back burner as comprehensive tax reform is discussed." Wimmer would not reveal any details about how Toyota is pressuring the government to act, only saying that Toyota's has people lobbying up on Capitol Hill.

Toyota reveals Tokyo Motor Show concepts

Toyota is getting ready for the Tokyo Motor Show later this month, and to tease us, the Japanese automaker has released photos and information about the concept vehicles it'll be bringing to the show. In all, there'll be five world premieres from Toyota (six if you split the Voxy and Noah minivan concepts), including some vehicles that'll be released in the near future, and others that need more time to incubate.
Let's get the world premieres out first. Toyota is a pioneer of gasoline-electric hybrids, but it's also pursuing hydrogen fuel cell-powered vehicles. The clearest indication of this is the FCV concept, a hydrogen-powered sedan in the same vein as the the FCV-R that will bow at the auto show. (Read more about the FCV, here.)
Other world debuts include the FV2 concept (pictured), a unique, one-seat future vehicle that emphasizes the "Fun to Drive" philosophy; the JPN TAXI concept, a next-generation taxi concept designed with Japanese hospitality in mind; and the Voxy and Noah concepts, next-generation minivans that differ most in exterior design cues and are scheduled to launch in the Japanese market in early 2014.

Japan's Prime Minister likes Toyota FCV's pickup, zero emissions

Japan's prime minister has a lead foot, apparently. Prime Minister Shinzo Abe recently had a photo op with Toyota's first production hydrogen fuel cell vehicle, even getting behind the wheel for a spin (no chauffeur for him, so much respect on our part). His primary impression was that the car had great pickup, before settling on the more politically correct view of noting the vehicle's lack of emissions. In the 87-second video below, we can see the prime minister's appreciation of the car's performance as Toyota Motor Corp. Managing Officer Satoshi Ogiso dutifully rides shotgun. Abe also noted that he was "cheering" for the car's success. And he will apparently do his part there. The Japanese government will provide incentives worth about $20,000 per vehicle, bringing down its out-of-pocket price to less than $50,000 from about $69,000. Toyota in June announced pricing on the sedan, which will start sales next spring. The car can go 435 miles on a full tank from a hydrogen refueling station, wherever those can be found. Recent reports claim Toyota will name the model Mirai, which means "future" in Japanese, though the company hasn't made any official announcement. In the present, at least, it is making Japan's leader happy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Toyota FCV (Fuel Cell Vehicle) Hydrogen Concept View 24 Photos News Source: Toyota Green Toyota Hydrogen Cars prime minister shinzo abe