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Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.

Honda, Nissan and Mazda recalling 3 million vehicles for airbag inflators

Three million more vehicles can be added to the worldwide tally to be repaired for the faulty airbag inflators supplied by Takata. Honda, Nissan, and Mazda have all issued recalls to replace the bad part, including about 1.2 million of them in North America. NHTSA has been investigating all three companies, plus Chrysler and Toyota, for potentially affected vehicles.
Honda is recalling roughly 1.02 million Civic, CR-V, Odyssey and Element models In North America, built between April 2000 and October 2002. Mazda needs to repair 14,794 units of the RX-8 and Mazda6, and Nissan has 228,000 vehicles in North America to be fixed.
Chrysler is also starting what it calls a "regional field action" to replace the inflators in the 2006 Dodge Charger, according to a company spokesperson. The company says that it has not yet found the problem in any of its vehicles, but it's being done "out of an abundance of caution." The final number of Chargers affected will be announced later this week.