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Toyota, Morgan Spurlock say hydrogen can be bullsh*t

Toyota wants the world to know that it's not full of crap about hydrogen as the future of fuel. Months before the Mirai arrives at dealers on the West Coast, the automaker is trying to get the word out through documentary series called Fueled by Everything. In the first episode, director Morgan Spurlock (best known for Super Size Me) shows how to make the futuristic fuel cell sedan run on a load of dung. After some processing, anyway. The whole point of the series is to show viewers the myriad sources available to generate hydrogen, and Toyota starts at an attention-grabbing extreme. A pickup truck takes a bed full of cow manure and demonstrates the steps needed to make it into hydrogen for the Mirai. Of course, the new model gets lots of screen time, too. For those in the audience curious to learn more, Toyota also digs a little deeper into the generation process on the series' website. Fueled by Bullsh*t Toyota Taps Morgan Spurlock to Direct First Video in "Fueled by Everything" Series TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles "bullsh*t" isn't far from the truth. "Fueled by Bullsh*t" is the first online video in a multi-part "Fueled by Everything" series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai. "This project gave us the opportunity to dive into a world that most people don't understand but has the potential to change our world," said Spurlock. "Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead." Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe. The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.

Toyota's 'Fueled by Oil Creek' gases up hydrogen's history

Hey, Toyota. We got a question for you. If you're using a small Pennsylvania town to highlight the technological and ecological advances of the Toyota Mirai hydrogen fuel-cell electric vehicle, why are those vehicles going to be sold only in California this fall? The Japanese automaker has released an online documentary video (the second in a series) showing what advantages hydrogen fuel-cell vehicles have over gas-powered vehicles, and uses Titusville, PA, as a backdrop. Some students from that town, which was an oil boomtown in the 19th century, take water from that town's Oil Creek (ah, symbolic), uses electrolysis to split that water into hydrogen and oxygen gases, then shows how the resulting hydrogen can power a Toyota Mirai for as far as 300 miles. Fueled by Oil Creek runs about five minutes. Toyota debuted sales of the Mirai last year in Japan and will start selling the car in California in October. The model will be priced at $57,500 and will be offered with a three-year lease option of $499 a month (with $3,649 due at signing). Toyota also said earlier this year that it would spend about $170 million upping production capacity for the Mirai. Take a look at Toyota's press below and watch the video above. Petroleum Past Helps Fuel Hydrogen Future Water from Pennsylvania's Oil Creek Becomes Hydrogen Fuel for Mirai Second Video in Toyota's "Fueled by Everything" Series June 03, 2015 TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of "Fueled by Oil Creek," the second online video in Toyota's multi-part "Fueled by Everything" series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai. Directed by Oscar-winning documentary filmmakers T.J. Martin and Dan Lindsay, the 5-minute video takes viewers to Titusville, Pennsylvania where, in 1859, an oil well changed the American energy landscape. Flash forward to 2015. Local high school students in the film collect water from the aptly named Oil Creek for a lesson in electrolysis, separating water into oxygen and hydrogen gas using an electric current. The resulting hydrogen gas powers the hydrogen fuel cell electric Toyota Mirai to travel up to 300 miles on a full tank. The only tailpipe emission is water, just like the fuel source.

2024 Land Cruiser-palooza and 2023 Mercedes-AMG C 43 | Autoblog Podcast #792

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a news-packed discussion that starts with the story of the week: the official return of the Toyota Land Cruiser for 2024. That's not the only big news item to cover since our last installment, however. Seven major automakers have announced a joint venture to create an "open" American EV charging network as an alternative to Tesla's Supercharger network. Also, Mini showed off a new digital dashboard. After news, Byron talks about his time with the sporty 2023 Mercedes-AMG C 43 and Greg closes the book on the 2023 Honda Accord Hybrid. After that, they spend your money. This week, it's a European sedan showdown with a modern twist.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #792 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2023 Mercedes-AMG C 43 2023 Honda Accord Hybrid News 2024 Toyota Land Cruiser debuts with retro looks, mid-$50,000 price 7 major automakers to build open EV charging network 2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.