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Toyota says you might have the 40-millionth Corolla ever built

The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4, but whoever in the world bought the 40-millionth Corolla in August gets a hearty "thank you" from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin (more than the Volkswagen Beetle and Ford Model T combined). So while you'd think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can't even say in which country this milestone Corolla was sold, let alone to which customer.
One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota's press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla... and counting.

Toyota promoting Mirai as if hydrogen tax credit never went away

At the end of December, the US federal government let the $8,000 tax credit for hydrogen-powered vehicles expire. Despite this little wrinkle, Toyota is still promoting the upcoming 2016 Mirai fuel cell vehicle as a car that will cost under $50,000. In some cases a lot less, since it may also qualify for a $5,000 incentive in California. The car has a $57,500 MSRP, but Nihar Patel, vice president of North American Business Strategy for Toyota Motor Sales, spoke at the 2015 Washington Auto Show last week, and said that the Mirai could cost $44,500 in California. You can see this in the video at around minute four. Toyota knows that the federal incentives have expired, since the real news from the show was Patel's public request to the federal government that the $8,000 tax credit be extended. "We think that the federal credit expiration last year puts [hydrogen] customers in a fairly disadvantageous postion," he said. Plug-in vehicle buyers can still get up to $7,500 tax credit and, "we believe that this inequity needs to be fixed," he said. You can see this in the video at minute 10:20. Toyota said including both the after-incentives price and the call to reinstate those incentives was intentional since it shows a discrepancy between hydrogen and plug-in vehicles in the eyes of the feds. We asked Toyota's director of Energy and Environmental Research, Technical and Regulatory Affairs, Robert Wimmer, for more details on Toyota's request. "[The Mirai] being a ZEV and battery electrics also being ZEVs, we just want to make the playing field as level as possible," he said, adding that any extension would last "for the run of the vehicle," which would be three years. He admitted that the extension might only be for one or two years, if it happens at all. (A Toyota spokesperson clarified to AutoblogGreen that the Mirai program will not end after three years.) And that's the problem. "The tax process is difficult to predict," he said. "The two challenges we have now are that both houses of Congress are Republican and also that there has been talk for a while about comprehensive tax reform. If that moves forward, then extenders would probably be put on the back burner as comprehensive tax reform is discussed." Wimmer would not reveal any details about how Toyota is pressuring the government to act, only saying that Toyota's has people lobbying up on Capitol Hill.

Toyota's new TNGA platform could boost Prius to 58 mpg

First, let's put the necessary context around the phrase, "Toyota New Global Architecture platform." The platform is important, but it is just one flowering bud sprouting from the real action, which is the production processes that will create it. It is crucial to understand that TNGA is fundamentally about a revolution in how Toyota designs and builds its cars - it even includes an overhaul of management and human resources - with one of the benefits being the new platform that the 2016 Prius will ride on. The Daily Kanban goes in depth about the changes, but integrated development for powertrain and platforms serves to reduces costs through more parts-sharing at the same time as it creates more cohesive platforms that are lighter, more compact, and have more efficient layouts. Regarding hybrids, Toyota says the new drive unit layout along with small components could raise hybrid efficiency "by more than 15 percent." That might enable the 2016 Prius to return 57.5-mpg combined - almost 59 in the city, 55 on the highway. Plus, the higher rigidity, lower center of gravity, and better suspension of the new platform will provide a better driving experience. All of these changes will be reflected in platforms for large and rear-wheel-drive vehicles, too. It is factory and build-process refinement that allows the development advances to be fully exploited. Toyota is making its lines more flexible, partly by having actual assembly lines that can easily be shortened, lengthened, or trucked somewhere else, and partly by introducing machines that can build parts for many different vehicles on the same line as needed, without using molds. The flexibility extends to capital investment, too, with much less money needed in order to switch to a new product build. Toyota says it is doing this to "improve core vehicle performance and product appeal," the overhaul making it simpler to produce new designs and features. Factory workers benefit from the flexibility as well; being able to build more types of cars means they aren't hamstrung by the sales fortunes of a small number of models. You'll find plenty of specifics in the press release below. Making Ever-better Cars: A Progress Report "Sudden and drastic changes in the business environment mean that conventional ways of thinking and doing business can no longer help us grow sustainably.