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Toyota promoting Mirai as if hydrogen tax credit never went away

At the end of December, the US federal government let the $8,000 tax credit for hydrogen-powered vehicles expire. Despite this little wrinkle, Toyota is still promoting the upcoming 2016 Mirai fuel cell vehicle as a car that will cost under $50,000. In some cases a lot less, since it may also qualify for a $5,000 incentive in California. The car has a $57,500 MSRP, but Nihar Patel, vice president of North American Business Strategy for Toyota Motor Sales, spoke at the 2015 Washington Auto Show last week, and said that the Mirai could cost $44,500 in California. You can see this in the video at around minute four. Toyota knows that the federal incentives have expired, since the real news from the show was Patel's public request to the federal government that the $8,000 tax credit be extended. "We think that the federal credit expiration last year puts [hydrogen] customers in a fairly disadvantageous postion," he said. Plug-in vehicle buyers can still get up to $7,500 tax credit and, "we believe that this inequity needs to be fixed," he said. You can see this in the video at minute 10:20. Toyota said including both the after-incentives price and the call to reinstate those incentives was intentional since it shows a discrepancy between hydrogen and plug-in vehicles in the eyes of the feds. We asked Toyota's director of Energy and Environmental Research, Technical and Regulatory Affairs, Robert Wimmer, for more details on Toyota's request. "[The Mirai] being a ZEV and battery electrics also being ZEVs, we just want to make the playing field as level as possible," he said, adding that any extension would last "for the run of the vehicle," which would be three years. He admitted that the extension might only be for one or two years, if it happens at all. (A Toyota spokesperson clarified to AutoblogGreen that the Mirai program will not end after three years.) And that's the problem. "The tax process is difficult to predict," he said. "The two challenges we have now are that both houses of Congress are Republican and also that there has been talk for a while about comprehensive tax reform. If that moves forward, then extenders would probably be put on the back burner as comprehensive tax reform is discussed." Wimmer would not reveal any details about how Toyota is pressuring the government to act, only saying that Toyota's has people lobbying up on Capitol Hill.

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool image of the minivan with the Swagger Wagon campaign.
We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna's been updated for 2015, the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself... better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you've got to admit that it's well done, even if it doesn't have the charm and freshness of the original.

Toyo Tires will bring another wild catalog of rides to SEMA

Toyo Tires carts all kinds of toys to SEMA every year, the rubber company planning another 30 or so automotive exhibits this year in two locations. One of them, the Baja 911, comes with a pedigree not usually associated with the bewildering wares hawked at the Las Vegas show. TJ Russell was once lead fabricator for Singer Vehicle Design, now he's the head of Russell Built Fabrication in Sun Valley, CA. Sticking with the marque he knows well, Russell started with a 1991 Porsche Carrera 4 cabriolet, fitted the interior with a full roll cage, then built a hardtop around it to design a desert runner channeling the old Rothmans safari 911s. Underneath that bodywork lives a box-plate trailing arm suspension with 12 inches of travel, working 15-inch Fifteen52 FIA-approved Gravel wheels and 30-inch Toyo Open Country A/T II tires. Power comes from a purpose-built 3.8-liter air-cooled flat-six with about 350 horsepower — 100 hp more than stock — in a car that weighs 400 pounds less than the original. Oh, and as documented on Instagram with the tagline "All race outside, all business inside," the interior's full of quilted, cross-stitched leather, and Toyo says Russell's going to do a low-volume run of the Baja 911 starting early next year. ruffian-ford-mustang-sema-01 View 10 Photos Chris Ashton built a 1970 Ford Mustang Fastback called the Ruffian Mustang, inspired by the Trans Am Racing Series. The exterior changes are more subtle than one might think – the chin spoiler, hood scoop, and side mirrors are barely exaggerated versions of those on the original car, the intake vents astride the front lights and the steel bumpers teleported from 1970. Changes outside include de-chromed and flush-mounted glass, vented hood, front fenders that are dropped an inch, rear fender vents, dual side-exit pipes, and gargantuan fender flares over staggered Signature One wheels and Toyo Proxes 888 tires. The interior's fitted with a roll cage and race car workings. In spite of the Boss 427 badging, the engine's a 625-hp Chevrolet LS3 V8. button-built-ferrari-355-sema-01 View 13 Photos The Button Built Ferrari BB355TT picks up from last year's stanced BB328GTS widebody that gave many Internet denizens heart attacks. Laid up on a 1999 355 Berlinetta, the BB version appends a widebody kit designed Mitchell Button, rendered by Khyzyl Saleem and drenched in Azzuro la Plata, a color from Ferrari's Scagliette palette first used on a 1967 275GTB Le Mans racer.