2010 Toyota Prius 2 White/ Gray Cloth 51-mpg City / 48-mpg Hwy $17900.00 on 2040-cars

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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.