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Toyota FV2 Concept is a single-seat mood ring for the road

Of all the vehicles Toyota brought to the Tokyo Motor Show, the FV2 might be the most creative. The minimalist single-seat concept is a glimpse at Toyota's idea of a "fun to drive" vehicle in the future.
The FV2 is essentially a pod with a diamond-shaped wheel array (what powers said wheels has not been disclosed), and Toyota says that the technology of the vehicle allows it to gauge the driver's mood and suggest possible destinations. The interaction between driver and vehicle is also displayed in an augmented reality screen on the windshield, and the car can also act as a mood ring of sorts with exterior colors and patterns that can change based on the driver's mood. We can just see it now: "Don't mess with Jim today, his car is red."
Scroll down for a brief press release on the FV2.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota's chief engineer wants the Supra name back

There's no guarantee that Toyota's forthcoming sports car will revive the Supra name. For all we know, it could be some senseless alphanumeric. But there's at least one powerful voice among Toyota's developers pushing for a new Supra – Global Chief Designer Tetsuya Tada. Tada-san, a died-in-the-wool sportscar enthusiast known as the father of the Toyota 86, is fighting for the iconic nameplate. He told Australia's CarAdvice, "I love the Supra and I love the Supra name. It's historically important to Toyota. We're pushing for the name Supra for the new car we are developing with BMW." This is a good thing. There are too many brands willing to throw away prestigious vehicle names in favor of trendy but less endearing alphanumerics. We hope Toyota follows Tada-san's advice and brings the Supra name back. Besides sending enthusiasts around the globe into a fit of chop licking by merely mentioning the Supra name, Tada-san also gave a few insights about how work on the car, which Toyota is developing alongside BMW, is going. "I'd say the partnership is going well, very smooth," Tada-san told CarAdvice. But despite the cooperation between the two very different brands, the resulting vehicles should be unique, which is something Toyota's engineering boss supports. CarAdvice sees this as further support for rumors that Toyota's variant of the jointly developed car will lean more towards performance, potentially with a twin-turbocharged Lexus V6. The BMW version, supposedly called the Z5, will hew more towards a grand tourer's roll, succeeding the current Z4 and combatting the new Audi TT and Mercedes-Benz SLC. CarAdvice expects the Z5 to debut first, likely later next year, while the Supra probably won't show up until 2018. Related Video: News Source: CarAdvice BMW Toyota Coupe Performance bmw z5 tetsuya tada