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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

2021 Toyota Camry AWD vs. midsize all-wheel-drive sedans | How they compare on paper

Just as crossovers have become the dominant body style in the car market, the all-wheel drive they frequently feature has become more popular. In fact, all-wheel drive is so popular that automakers are increasingly putting it in traditional cars. The latest car to add driven wheels is the 2021 Toyota Camry. It will offer all-wheel drive on most of its trim levels, though only with the four-cylinder engine. It isn't alone in this market, though. So we've compiled the Camry's specifications, along with those of a couple of its competitors for comparison. For the purposes of this analysis, we're sticking with the AWD veteran 2020 Subaru Legacy equipped with a naturally aspirated 2.5-liter engine and the relative newcomer 2020 Nissan Altima. Both are similar in pricing and power to Camry. We've skipped the turbocharged Legacy and the turbocharged Ford Fusion with all-wheel drive as both have higher base prices and significantly more power. We'll take a look at these three sedans engine output, fuel economy, pricing and space. Below is a chart with all the raw numbers, and below that is more in-depth discussion of the cars. Performance and Fuel Economy These sedans are very closely matched, but one area where a clear winner emerges is in output. The Camry has a solid 21 horsepower and roughly 10 pound-feet of torque over the Subaru and Nissan. This, despite all of the engines having the same displacement. That power should make it quicker than the approximately 50-pound-heavier Subaru, though the Nissan Altima may stay with it thanks to its curb weight being about 100 pounds less than the Toyota. Also worth noting is that only the Toyota offers a traditional automatic transmission, whereas the Subaru and Nissan rely on CVTs. Subaru and Nissan have both dramatically improved their CVTs to the point they're quite unobtrusive, but if you strongly prefer the feel of softly shifting gears, the Toyota is your choice. In our experience, all three of these sedans are pleasant to drive with suspension and handling clearly tuned in favor of comfort over quickness. Fuel economy is close to a dead heat. Toyota hasn't announced official fuel economy numbers for the all-wheel-drive model, but we can estimate that, as with most all-wheel-drive variants, mileage will be slightly lower than normal models. We're betting it will only about 1 mpg worse than front-drive variants. That puts it in the same 29 to 30 mpg overall range as the Subaru and Nissan.

2014 Toyota Highlander

Midsize crossovers like the Toyota Highlander tend to play a thankless role in the life of today's modern family.
That's really too bad. With the ability to hold several hyperactive kids and tons of cargo while keeping everyone safe and comfortable in all kinds of climate conditions day in and day out, they're true heroes in the lives of hundreds of thousands of families across the country. Yet their car-apathetic owners often immediately forget about them as soon as their work is done. And nearly all midsize crossovers are thoroughly ignored by enthusiasts whose eyes begin to glaze over at first mention of the phrase "third row."
Toyota is looking to soften the blow somewhat by giving its midsize crossover, the Highlander, a big redesign for the 2014 model year. With a bold new look, updated suspension and a refreshed interior focused on comfort and convenience, Toyota aims to make the Highlander sportier to drive and more striking in appearance, because, as the marketing team explains, "families are going places and they want to get there in style."