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Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

2022 Lexus IS 500 F Sport Performance brings back the V8

The 2022 Lexus IS 500 F Sport Performance revives the dormant IS F formula, bringing V8 power back to the compact luxury Japanese sport sedan for the first time since 2014 and confirming rumors of a new series of V8-powered performance (small p) cars from Lexus. Very little surprises us these days, especially in the luxury segment, but if you'd told us a month ago that we'd be confirming a V8-powered Lexus IS and a new, all-four-cylinder lineup for the Mercedes-Benz C-Class in the same week, we'd have called you crazy. Parent company Toyota's presence in Texas may have rubbed off on Lexus, though, because after a years-long hiatus, the V8-powered IS sedan returns. That's right. A V8. In a brand-new compact sport sedan. In 2021.  The new sport sedan will pack a 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, making it the spiritual successor to the discontinued Lexus IS F. For those keeping track at home, yes, that's the same V8 Lexus has utilized elsewhere in recent years. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a true performance machine. Power will go to the rear end by way of the same eight-speed automatic Lexus uses elsewhere as well. Sorry, folks, there's no stick, but hey, the IS F didn't have one either, so let's not get too picky. The original IS F also offered just 416 horsepower and 371 lb.-ft. of torque, so remember, this is all upside here. The original also launched without the LSD, if you'll remember; that came later.  2022 Lexus IS 500 F Sport Performance View 26 Photos The other significant edge the IS 500 F Sport Performance will have over its two-generations-removed predecessor will be the benefit of almost a decade's worth of interior development. While the IS platform was not significantly overhauled for the 2021 "re-imagining" (as Lexus puts it; we prefer the term "remodel"), the interior was, and the IS 500 F Sport Performance will benefit from all of the base sedan's upgrades, including a thoroughly overhauled infotainment system, which is night-and-day better than what was offered previously.