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2020 Toyota Yaris hatchback could return as a Mazda2 clone

Less than a week ago we got the news that Toyota killed the 2019 Yaris Liftback in the U.S., instead choosing to sell the remaining inventory from 2018. There should be plenty of stock left, too: Car and Driver reports that Toyota sold 1,940 of the tiny hatches last year. The automaker said it would have an announcement about the Yaris at this year's New York Auto Show in April, telling Automobile, " We're working on something new for MY2020." C/D thinks it already knows what's coming, writing, "We assume ... that the new Yaris hatchback ... will be a rebadged Mazda2, like the current Yaris sedan that Mazda builds for Toyota in Mexico." Toyota and Mazda formed a development- and technology-sharing partnership in 2015. As part of the collaboration, we got the Scion iA in 2016, based on the Mazda2 sedan. That four-door became the Toyota Yaris iA when the Scion brand got put in the ground, and then became just the Yaris for 2019. In spite of Americans' well-publicized aversion to sedans, the trunked Yaris sold 25,269 units last year. Meanwhile, the Yaris hatch, built at a Toyota factory in France, has carried on basically untouched since 2013 — with a four-speed automatic, even — helping to explain its slow take-rate. If the Yaris five-door moves to the Mazda2 platform, we expect it to follow the same formula as the sedan. That means a 1.5-liter Skyactiv-G four-cylinder with 106 horsepower and 103 pound-feet of torque. That's the same output as the Toyota NR engine in the current hatch, but from a better, more modern engine. Transmission options would include a six-speed manual as standard on the L and LE trims. For 2019, Toyota added an XLE trim to the sedan that comes with a six-speed automatic. Assuming all comes to pass, the new Yaris five-door would be built at Mazda's Mexico plant alongside the sedan. But we'll have to wait until New York to know for sure. Related Video:

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.