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Bibendum 2014: Former EU President says Toyota could lose 100,000 euros per hydrogen FCV sedan

Pat Cox does not work for Toyota and we don't think he has any secret inside information. Still, he's the former President of the European Parliament and the current high level coordinator for TransEuropean Network, so when he says Toyota is likely going to lose between 50,000 and 100,000 euros ($66,000 and $133,000) on each of the hydrogen-powered FCV sedans it will sell next year, it's worth noting. That was just one highlight of Cox's presentation at the 2014 Michelin Challenge Bibendum in Chengdu, China today, which addressed the main problem of using more H2 in transportation: cost. The EU has a tremendous incentive to find an alternative to fossil fuels, since Europe today is 94 percent dependent on oil for its transportation sector and 84 percent of that 94 percent dependency is imported oil. The tab for that costs the EU a billion euros a day, Cox said, on top of the environmental costs. To encourage a shift away from petroleum, European Directive 2014/94 requires each member state to develop national policy frameworks for the market development of alternative fuels and their infrastructure. For the member states that choose to fulfill 2014/94 by developing a hydrogen market – and to be clear, Cox said, it's not an EU diktat that they do so, since a number of other alternatives are also allowed – the aim is to have things in place by the end of 2025. The plans don't even have to be submitted until the end of 2016. The long lead time is due to a quirk in a hydrogen economy. In hydrogen infrastructure, "the first-mover cost is not the first-mover advantage, but the firstmover disadvantage." – Pat Cox In deploying a hydrogen infrastructure, Cox said, "the first-mover cost is not the first-mover advantage, but the first-mover disadvantage, and high risk." That's why the EU and member states will financially support the early stages, but everyone agrees that "if this is to work, it will have to be ultimately and essentially a commercially viable and commercially driven infrastructure roll-out." Since 1986, European Union research programs have spent 550 million euros on hydrogen-related and fuel-cell-related research, including methods of hydrogen storage and distribution as well as improved fuel cells vehicles, Cox said. Expensive problems remain to be solved. At a conference in Berlin, Germany this past summer, Cox said, the unit cost of the refueling stations was identified as the main problem.

Toyota prices TRD Pro Tacoma, 4Runner

Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4x4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black wheels, retro-inspired "TOYOTA" badging and TRD-branded floor mats and shift knobs on the inside. They're available in three colors: Inferno, Attitude Black Metallic and Super White.
The Tacoma hits the market first in early August with prices starting at $35,525, plus $885 for delivery, processing, and handling, for an Access Cab V6 with a six-speed manual. Opting for a five-speed automatic brings things up to $37,390 after the destination fee. A Double Cab with a manual goes for $37,320, or $38,300 for the automatic, after the delivery charges. The 4Runner follows in September with just a single trim priced at $41,110 - $41,995 after the charge - for the V6 and five-speed auto.
Toyota is holding off on revealing more about the Tundra for now. It's coming in the fall, but the company isn't announcing prices yet. We don't have to wait long, though. "Within the next month we'll reveal that," said Toyota spokesperson Sam Butto to Autoblog about the TRD Pro Tundra's price.

Owner reflects on his $20.91 Toyota unintended acceleration settlement check

Where General Motors and Takata have grabbed many auto safety-related headlines this year with their problems with ignition switches and airbag inflators, a few years ago, a similar sort of scrutiny fell on Toyota for unintended acceleration. After multiple settlements with various parties totaling billions of dollars, the issues seem largely behind the Japanese automaker now. Owners are actually starting to receive their money, but it isn't exactly breaking the bank. Payouts are expected to be between $37 and $125 per person. Computer science student Jonathan Sourbeer received a check for just $20.91, and he considers what that money actually means in an op-ed in The Wall Street Journal. Sourbeer's biggest gripe is that the roughly 85 lawyers in the case are receiving $227 million in attorneys' fees and expenses, while the 25 primary plaintiffs and class representatives receive a total of just $395,270. According to the Frequently Asked Questions about the settlement, Toyota set up a $250 million fund to pay affected owners, as well. The money isn't for injuries or damages but for alleged economic loss to the vehicles. However, Sourbeer says he feels no personal suffering and still has the same car. In addition to the settlement, the automaker obviously has its own legal fees to deal with, as well. Sourbeer wonders how this is all going to affect Toyotas in the future. Obviously, the money has to come from somewhere, and it likely gets amortized over the company's vehicles in the coming years to add a few dollars to each one. That puts the problem back onto customers. Anyone involved in a class-action suit has likely seen this happen first hand. The lawyers take a large chunk of the money, and the rest is distributed in tiny morsels to those actually affected. Unfortunately, Sourbeer offers no solutions beyond saying the system needs to change.