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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2022 Lexus IS 500 F Sport Performance brings back the V8

The 2022 Lexus IS 500 F Sport Performance revives the dormant IS F formula, bringing V8 power back to the compact luxury Japanese sport sedan for the first time since 2014 and confirming rumors of a new series of V8-powered performance (small p) cars from Lexus. Very little surprises us these days, especially in the luxury segment, but if you'd told us a month ago that we'd be confirming a V8-powered Lexus IS and a new, all-four-cylinder lineup for the Mercedes-Benz C-Class in the same week, we'd have called you crazy. Parent company Toyota's presence in Texas may have rubbed off on Lexus, though, because after a years-long hiatus, the V8-powered IS sedan returns. That's right. A V8. In a brand-new compact sport sedan. In 2021.  The new sport sedan will pack a 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, making it the spiritual successor to the discontinued Lexus IS F. For those keeping track at home, yes, that's the same V8 Lexus has utilized elsewhere in recent years. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a true performance machine. Power will go to the rear end by way of the same eight-speed automatic Lexus uses elsewhere as well. Sorry, folks, there's no stick, but hey, the IS F didn't have one either, so let's not get too picky. The original IS F also offered just 416 horsepower and 371 lb.-ft. of torque, so remember, this is all upside here. The original also launched without the LSD, if you'll remember; that came later.  2022 Lexus IS 500 F Sport Performance View 26 Photos The other significant edge the IS 500 F Sport Performance will have over its two-generations-removed predecessor will be the benefit of almost a decade's worth of interior development. While the IS platform was not significantly overhauled for the 2021 "re-imagining" (as Lexus puts it; we prefer the term "remodel"), the interior was, and the IS 500 F Sport Performance will benefit from all of the base sedan's upgrades, including a thoroughly overhauled infotainment system, which is night-and-day better than what was offered previously.

2014 Toyota Tundra gets five grades priced from $25,920*

Toyota has announced pricing details for its refreshed 2014 Tundra, with the fullsize pickup offered in five grades. Naturally, that doesn't include the buyer's choice of three cab styles, the option of two- or four-wheel drive, and a choice of a 4.0-liter V6 base engine or 4.6-liter and 5.7-liter V8s.
The base SR starts at $25,920, while the volume SR5 model starts at $29,465. Toyota notes that all SR5s ordered with the big V8 hold the line on pricing from 2013 while including a further $650 in standard equipment. The first of three high-end trims, Limited, starts at $36,940, while the Platinum and 1794 Edition both start at $44,270, with all prices subject to a $995 destination charge. Also noteworthy on the cost-savings front, Limited CrewMax 4x4 models are priced $2,000 less than their 2013 equivalents, (4x2 buyers save $1,900).
As is typical for a model as as customizable as a pickup, Toyota's pricing structure is far from simple. Adding the 5.7-liter V8 at one trim level can cost several hundred dollars more or less than another trim level - the same goes for adding four-wheel drive. So, rather than break out the Enigma Machine to try and decipher what options cost what on which trim, we've just rolled the whole pricing chart in. Scroll down for a look, including Toyota's full press release, and then check out our recent First Drive feature of the truck.