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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Toyota Land Cruiser vs Lexus LX 570 Suspension Flex Test

There’s no need to explain the Toyota Land Cruiser, one of ToyotaÂ’s earliest successful products. The 2020 Toyota Land Cruiser Heritage Edition celebrates some 60 years of popularity of a vehicle that has survived the segmentÂ’s “mall wagon” phase and the rise of crossovers. Its already-sterling reputation has received an additional recent push from the rise of overlanding — an outdoor pastime that has always existed but only recently got a press agent. By comparison, the Lexus LX is a more recent development. Debuting in 1996, the LX 450 was little more than an 80-series Land Cruiser with cladding, a Lexus badge and a higher price. The amount of styling differentiation and luxury specialization has increased over the years to the point that the newest LX 570 actually seems like a completely different vehicle. In truth, the 2020 Lexus LX 570 and the 2020 Toyota Land Cruiser are both 200-series Land Cruisers under the skin. They share the same thirsty 5.7-liter V8 engine and the same frame that features a double-wishbone suspension at the front, a five-link coil spring suspension at the rear and a 112.2-inch wheelbase in the middle. The styling is strikingly different, of course, but so are the hidden details of their suspensions. The Land Cruiser employs a simple set of coil springs and shock absorbers, but with an interconnected pair of automatically disconnecting stabilizer bars called KDSS (Kinetic Dynamic Suspension System). The Lexus, on the other hand, has fixed stabilizer bars and coil springs, but its “shocks” are really hydraulic cylinders that perform height adjustments and transmit suspension movements via piping to remote electronically-adjustable damper valves mounted along the frame rails. All of the above begs a question: Which of them will go farther up my RTI ramp and, by extension, offer better suspension articulation in an authentic off-road situation? Right away, the very approach to the ramp demonstrates a huge difference and a serious issue for the LX. Its normal cruising height (there is a lower height, but this isnÂ’t that) doesnÂ’t provide enough approach clearance to attempt the ramp. The front spoiler contacts the nasty grating before the tire does. ItÂ’s a close-run thing, but from this point on, clearance gets SMALLER as the left front suspension compresses on the way up. If it's touching now, itÂ’s only going to get worse if I go forward.

Toyota won't face recall for Corolla unintended acceleration

Toyota will not face a recall or further investigation into an alleged unintended acceleration problem in the 2006-2010 Corolla. Following months of analysis, the National Highway Traffic Safety Administration was unable to find a mechanical defect to cause the issue. If there had been a safety campaign to fix the vehicles, it could have affected 1.69 million cars, according to NHTSA. The incident that prompted the investigation occurred in June 2014 when a driver was pulling into a parking spot. The 2010 Corolla allegedly lurched forward under braking and hit an unoccupied Jeep, according to The Detroit News. No one was injured. The owners had the vehicle examined by a Toyota dealer, and it found no problems. They then filed a petition with NHTSA to open a deeper investigation. NHTSA took the family's Corolla and tested it for over 2,000 miles, according to The News. The agency couldn't replicate the problem and found the brakes were capable of keeping the vehicle from moving at full throttle. In their petition, the owners also submitted 143 other unique complaints of this issue in the Corolla, but the Feds found that most of these incidents were due to driver error where the gas or both pedals were accidentally pressed. After taking all of this into account, "NHTSA has concluded that further investigation of the issues raised by the petition is not warranted," the agency wrote in its report. You can read the entire, 23-page explanation for yourself in PDF format, here. INVESTIGATION Subject : Low-speed surging Date Investigation Opened: SEP 19, 2014 Date Investigation Closed: APR 29, 2015 NHTSA Action Number: DP14003 Component(s): VEHICLE SPEED CONTROL All Products Associated with this Investigation Vehicle Make Model Model Year(s) TOYOTA COROLLA 2006-2010 Details Manufacturer: Toyota Motor Corporation SUMMARY: The Agency received a petition on September 11, 2014 requesting an investigation into, "low-speed surging in the 2006-2010 Toyota Corolla [vehicles] with ETCS-i, in which the brakes fail to stop the vehicle in time to prevent a crash." NHTSA conducted a technical review of the material cited and provided by the petitioner, material Toyota submitted in response to a NHTSA formal request, interviews with complainants and manufacturer representatives, as well as the results of testing of the complaint vehicle.