1985 Toyota Mr2--motor Trend Car Of The Year on 2040-cars

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Hello, Siri? Please don't crash the car

Hands on the wheel and eyes on the road? You could still be distracted while driving. Voice-recognition software that many automakers tout as a safer alternative to handheld devices can still divert drivers' attention, a new study published by AAA found. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri. The technology is alluring because it allows drivers to do things like change the radio station or compose a text message without removing their hands from the wheel or their gaze from the road. But many of those tasks increase a driver's cognitive workload. Depending on the situation, that can be dangerous. "It's especially problematic, because you can be distracted and not know it," J. Peter Kissinger, president of the AAA Foundation for Traffic Safety, told Autoblog. "That's the nature of mental distraction. It's hard to appreciate. ... Often, you don't know you're distracted until it's too late." There's significant variation in the results of the study. Simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload. Siri-based interactions posed the highest levels of distraction, according to AAA. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri, and two of the three simulator crashes they observed during the study of 36 participants came while the subjects were interacting with Siri. The subjects weren't looking at nor making contact with their iPhones during these interactions. "Common issues involved inconsistencies in which Siri would produce different responses to seemingly identical commands," the researchers wrote. "In other circumstances, Siri required exact phrases to accomplish specific tasks and subtle deviations from that phrasing would result in a failure. ... Some participants also reported frustration with Siri's occasional sarcasm and wit." It wasn't just the complexity of the task that caused variations in level of distraction – the variations could also be dependent on the particular make and model of the car being tested.

Toyota teaches weather reporters not to get their forecasts wrong

In some ways, being a weather forecaster on television is one of the easiest jobs on the world. In few other professions can you get your duty utterly wrong for the day and for that to be completely acceptable. Toyota is taking TV meteorologists to task in a new ad in Europe for the Aygo X-Wave with its sliding canvas top. The gimmick here is that the forecasters have to drive an Aygo for a month with a top that's synced to their predictions. For example, if they report sunny weather, then the top opens automatically regardless of whether rain is pouring down. Even if the results are staged, it still provides for a great dose of humor to market the hatchback's massive opening roof.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.