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2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Are Toyota and Lexus planning to use Mazda's straight-six and new platform?

Japan's Best Car magazine has what appears to be a whopper of a rumor. The mag said it scooped Mazda's development of a straight-six engine that Mazda only revealed in March, the carmaker having buried the information in a financial statement. By way of Lexus Enthusiast and according to Google translate, Best Car writes that as it was speaking to a Toyota source on an unrelated matter, the magazine found out that Mazda's work on the straight-six was predicated on the engine's use in Toyota Group vehicles, which includes Lexus. Here's the account of how the engine and Mazda's coming front-engined rear-drive platform, dubbed "Large Architecture," will make their way to Toyota City: The first appearance for the straight-six, predicted to come in at a hair under 3.0 liters, is the Mazda Atenza/Mazda6 successor coming around 2022. The powertrain will get a 48-volt hybrid system for increased fuel economy, and the automaker's said to be considering a plug-in hybrid version. Toyota's first shot at the platform and the straight-six will be whatever fills the slot of the Japanese-market Mark-X sedan. We once had a version of the Mark-X in the U.S. as the Toyota Cressida. In Japan, it's sold as a rear- and all-wheel drive option to the Camry. The Mark-X is slated to end production in December this year — a "sporty four-door coupe" on Mazda's platform and with Mazda's engine eventually taking its place. Lexus has a number of plans for the components from Hiroshima. The next Lexus IS is said to evolve from the current sedan, using a Lexus V6 but migrating to Toyota's TNGA platform. Best Car says the IS after that, perhaps sometime around 2026, will hop onto Mazda's new platform and use the inline-six engine. Before that, the replacement for the Lexus RC in 2022 will sit on the Mazda platform and get that inline-six. What's more, Lexus will introduce a new model to slot between the $64,750 RC and the $92,950 LC employing Mazda's architecture and engine. Best Car says the model will act as a "next car" for RC owners, but we can't tell if the magazine means a two-door or a four-door coupe; the article also says the Lexus model will compete with the Audi A7. Toyota and Mazda partnered up in 2016 on technology sharing. Best Car's take is that, as was done on the Supra, Toyota is picking up all the tech it can from suitable sources so that it can continue to sell models that don't make sense to develop alone.

Toyota FT-1 Concept presents a future we want to live in [w/videos]

Toyota has brought its A game to the 2014 Detroit Auto Show, showing off the striking FT-1 Concept. Short for "Future Toyota," the FT-1 is, we're imagining, the supposed Supra Concept we reported on early in December.
Penned by the Calty Design Research team, the FT-1 draws inspirations from the FT-HS and the Lexus LF-LC concepts from 2007 and 2012, respectively. We certainly see a bit of Lexus LF-A in the design, while there's more than a hint of Formula One in the FT-1's pointed nose.
"Our team was heavily influenced by Toyota's sports car past, especially Celica and Supra, and we sought to capture some of that history. It is an aggressive, track-focused sports car concept with a presence that has been amplified for shock and awe," said Alex Shen, Calty's Studio Chief Designer.