All Original Unmolested 1976 Toyota Fj40 Land Cruiser on 2040-cars

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Is this the fourth-gen Toyota Prius? [w/video]

A new video has appeared on Prius Chat of a camouflaged hatchback that just might be the next Toyota Prius. There's nothing here that concretely proves what we're looking at is the fourth-generation model of the world's best-selling hybrid, but upon first glace, the Prius guess makes sense. In an ironic twist, the car was caught because it needed gas. Prius Chat user Savior1974 says that the car was spotted on a drive between Las Vegas and California in Baker, CA. Savior1974 wrote, "As we are leaving we see a car dressed as it were being road tested. Upon further inspection it looks like it might be a Prius. I took a quick video as I drove by but it's not the best quality." The launch of the next-gen Prius has been delayed because of more work that was needed to make the car more efficient and to improve the styling. Work on getting the Prius to work well with the new Toyota New Global Architecture platform also needed more time. Last summer, we heard rumors that the Prius' new design would be finalized in November 2014. There are a few points to keep in mind that might point to this being something other than the next Prius. First, the all-black, electrical-tape-style camo is not the normal wrap that the Toyota Technical Center uses for testing (compare with these early shots of the Prius C and these other fourth-gen Prius spy shots). Second, the Baker grade between Las Vegas and California (where the video was shot) is full of vehicles being tested by any number of automakers. Nonetheless, the lines of this car do look like a Prius, so we leave you with a gallery of stills from the video and, of course, the video itself, above.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes: