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Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Toyota GR GT3 Concept: a long, lean racer with road aspirations

Toyota and Lexus trundled into the 2022 Tokyo Auto Salon with a bundle of modded gear. There are two especially racy bits — one, the GRMN Yaris we've already covered, and this, the Gazoo Racing GT3 Concept that is philosophically, if not aesthetically, related to the Yaris. Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning one of its road cars into a GT3-class competitor (Toyota does sell a Supra GT4), the GT3 Concept could be a customer potential race car that, as required by GT3 homologation rules, would become a road car.   Toyota Gazoo Racing President Koji Sato said the competition division will make a prototype GR GT3 at some point this year. That doesn't mean the exercise will go beyond this one-off, but Gazoo did also say, "TGR intends to use feedback and technologies refined through participation in various motorsports activities to develop both GT3 and mass-production cars and further promote making ever-better motorsports-bred cars," so its seems we will feel the effects of this somewhere. Based on the form factor of long, low hood and truncated, sloping rear, we could draw a line from the GR GT3 Concept to the Lexus Electrified Sport concept the luxury arm showed in December. Inspired by the LFA, that road car concept was claimed to hit 60 mph in the low 2-second range and be able to run about 435 miles on a charge. But we think it makes a lot more sense to draw a line from the GR GT3 Concept to Mazda's RX Vision GT3 concept from March 2020. We're not accusing GR of copying, but Toyota and Mazda are tight, and these two concepts could be confused for different skins on the same chassis in a video game. We'd be happy to see both make it to GT3 competition as it means there'd be street-legal versions, and frankly, this is probably a better path from circuit to street than the LMDh endurance racing hypercar that Gazoo Racing has toyed with turning into a street-going customer option. Elsewhere on the carmaker's Tokyo Auto Show stand, there was a racy on-road concept from Toyota and two off-road focused concepts from Lexus. The Toyota bZ4X GR Sport Concept turns the battery-electric crossover into a Friday L.A. nightclub hopper with a matte black exterior on big wheels in low-profile tires, and sport seats inside.