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Recharge Wrap-up: Automakers talk connected cars, Toyota's CNG hauler

Tesla, Toyota and General Motors addressed the House Subcommittee on Information Technology about the security and benefits of "The Internet of Cars." Tesla put forth four suggested security principles for the security of connected cars. Those include standard cryptography ("signing") used by automakers, measures to prohibit direct connection over the internet, isolation of a car's networked systems from its mechanical systems and standard encrypted communications protocols. Tesla VP of Business Development Diarmuid O'Connell also urged against "overly restrictive regulation." O'Connell says, "Regulation at a time of rapid innovation runs the risk of limiting the realization of the full extent of safety advances." See the hearing in the video above, and read more at Teslarati. Details over the rollout of new DC fast chargers by NRG eVgo and BMW leave some i3 owners disappointed. The partners will add 500 fast-charging sites to the eVgo network in 25 cities by the end of 2015. The "Fast Combo" chargers will be available to use for free for BMW i3 customers for 24 months. The free charging only applies to new buyers, though, leaving behind some 15,000 current i3 owners. Still, many EV drivers – not just BMW owners – will benefit from the ability to charge quickly in more places. Read more at Green Car Reports. Toyota has announced its first CNG car hauler. The automaker's in-house transport company, Toyota Transport, will operate the truck out of Long Beach, California. The truck, which Toyota says emits 85 percent less particulate matter and 10 percent less CO2, will drive about 7,000 to 8,000 miles per month. "We started exploring the CNG option more than three years ago, and it has been worth the wait," say Toyota Transport Compliance Senior Analyst Kirk Welch. "Natural gas is the cleanest burning fossil fuel and will help Toyota advance our environmental efforts to reduce fleet emissions." Read more in the press release below. Making Your New Toyota Run Cleaner Before You Even Start It Toyota's Latest Car Hauler Runs on Compressed Natural Gas November 23, 2015 TORRANCE, Calif. (Nov. 23, 2015) – Toyota Transport, the automaker's in-house vehicle transportation trucking company, now has its first car hauler that runs on Compressed Natural Gas (CNG). The Long Beach, CA based truck/trailer does what any other car hauler can do, except it does it while emitting 85 percent less overall particulate matter and 10 percent less carbon dioxide.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.