2008 Toyota Land Cruiser Base Sport Utility 4-door 5.7l on 2040-cars

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New Toyota 86 and Subaru BRZ could move to a Toyota platform

There's more rumormill news about the future of the Toyota 86 and its twin, the Subaru BRZ. Australian website CarSales reports that the next versions of the coupe twins may switch from the existing and heavily modified Impreza platform to Toyota's TNGA platform. The reason? An unnamed Subaru insider tells the site the next-generation versions of the cars will retain their rear-wheel-drive configuration and thus won't move to the new Subaru Global Platform, upon which the automaker is basing all its new all-wheel-drive vehicles. That leaves two options: staying with the current Subaru platform, or moving to the Toyota New Global Architecture, which underpins vehicles including the Prius, C-HR, Camry and Highlander, and can better accommodate real-wheel-drive layouts. The TNGA would also help save weight and provide economies of scale. "It's a very flexible platform, but we make all-wheel-drive vehicles," the insider told CarSales about the new Subaru platform. "That's our forte, all-wheel drive." The 86 and BRZ launched for 2012, the former as the Scion FR-S, sharing the Impreza platform, Subaru's 205-horsepower 2.0-liter four-cylinder boxer engine and a six-speed manual or automatic transmission. Both brands have confirmed they are working on new vehicles but have declined to offer details, and the source tells CarSales that development at Subaru is well under way. Toyota just revealed its heavily anticipated (and much-dissected) Supra in Detroit in January, based heavily on BMW engineering. The automaker is reportedly keen to build a family of sports cars, with a possible third model under consideration, and is developing the new 86 with plenty of involvement from the Toyota Gazoo Racing division.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317: