2008 Toyota Land Cruiser on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota C-HR hybrid crossover coupe concept leak ahead of Paris

Last week, Toyota previewed an upcoming concept called the C-HR and promised it would debut at the upcoming Paris Motor Show. It didn't say much more or give us anything beyond a silhouette and the shape of the lights, but here we have the first images of the finalized form.
The C-HR envisions a hybrid crossover coupe with angular styling that looks ready to take on the Nissan Juke. It's far sportier than a RAV4, and looks closer to how we'd imagine the next-generation Scion FR-S would look like if it were riding on a jacked-up suspension - with some show car elements thrown in for good measure, like a gloating roof, radical lighting and the usual absence of door handles and usable wing mirrors.
Of course, this being a Toyota concept, it packs a hybrid powertrain, although specifications did not leak out along with the images. Overall the form looks pretty striking, if decidedly unsubtle. We'll look forward to bringing you more as the Paris show rapidly approaches.

These are the 10 longest-lasting vehicles on the road today

Buying a car has started feeling pretty bad. It’s hard to find what you want, and when you do, thereÂ’s a great chance itÂ’s not selling for the price you thought it would be. The least stressful way of coping with the situation is not to buy a new car, but how can you know how long your current ride will last? A recent study from iSeeCars found that some vehicles are prone to deliver many more miles of usable driving than others. iSeeCars looked at more than 2 million cars. The mileage over which the top 1% of cars within each model obtained was calculated and used to rank models, and the study required that a vehicle be sold for at least 10 of the past 20 years to be included. Unsurprisingly, Toyota dominated the top-10 list, but most of the other models come from General Motors with one Honda thrown into the mix. Ranked by mileage, the top-ten longest-lasting vehicles include: Toyota Highlander Hybrid: 244,94 miles Toyota Avalon: 245,710 miles Honda Ridgeline: 248,669 miles Chevrolet Tahoe: 250,338 miles Toyota Prius: 250,601 miles GMC Yukon XL: 252,360 miles Toyota Tundra: 256,022 miles Chevrolet Suburban: 265,732 miles Toyota Land Cruiser: 280,236 miles Toyota Sequoia: 295,509 miles The iSeeCars study found that SUVs and trucks occupy 75 percent of the top 20 vehicles with the potential to last the longest, and Toyota alone accounts for half of the top 20. Interestingly, the Prius and Highlander Hybrid made the list, suggesting that automakers are getting better at making batteries last a long time. "What we see is a list of highly-durable vehicles, capable of more than a quarter-million miles of use if properly maintained," said iSeeCars Executive Analyst Karl Brauer. "And to be clear, this study isnÂ’t reporting the maximum lifespan of these vehicles. This is simply a measure of current odometer readings. Most of these cars are still in use and going strong." Of course, the longevity of a vehicle has a lot to do with how itÂ’s treated and maintained over its lifetime. ItÂ’s easy to find stories of people nursing Toyota Tundras and other vehicles past a million miles, and thereÂ’s a 1960s Volvo with more than 3 million miles. Some vehicle types, particularly the largest SUVs, are often used as road-trip vehicles by large families, which means they tend to rack up big mileage. In most cases, buying and owning a higher-mileage car can be a risk, so itÂ’s essential to get a pre-purchase inspection or regular maintenance if you already own one.