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Toyota teams with FirstElement Fuel on 19 hydrogen stations in California

Cross Toyota with a former General Motors and Hyundai executive and you might just get some real momentum when it comes to hydrogen refueling station deployment. Toyota and FirstElement Fuel Inc., which is headed by ex-GM and Hyundai executive Joel Ewanick, are working together on a project designed to complement California's agreement to spend about $200 million building 100 stations in the state. And while Toyota didn't put out any specific numbers, Automotive News reports that FirstElement received a $27.6 million grant from the California Energy Commission to build 19 stations, which will be sited at existing fueling spots and spaced far enough apart to be reachable by anyone within the state. In all, California has granted $47 million for the deployment of 28 new stations. Additionally, Toyota will get Linde to build a refueling station on a Toyota-owned property in the San Francisco Bay Area's San Ramon, Calif. Toyota, which is targeting a full-tank range of 300 miles and a five-minute refueling time for its fuel-cell sedan, had its fuel-cell prototype make its North American debut at the Consumer Electronics Show in Las Vegas in January. The company said at the time that 68 stations could serve 10,000 hydrogen vehicles. And while that station number doesn't sound terribly high, consider that there are fewer than 10 hydrogen refueling stations in California now. Check out Toyota's press release below and Autoblog's impressions from a drive of one of Toyota's fuel-cell prototypes late last year here. Toyota Collaborates with FirstElement, Providing Financial Assistance to Facilitate a Hydrogen Refueling Network in Targeted California Locations Toyota also will collaborate with hydrogen provider Linde, which will build a public hydrogen refueling facility at the Toyota San Francisco Regional Office May 01, 2014 TORRANCE, Calif. (May 1, 2014) – "The issue of hydrogen refueling infrastructure is not so much about how many stations; but rather, location, location, location," stated Bob Carter, senior vice president, Automotive Operations, Toyota Motor Sales, U.S.A., Inc. (TMS), just four months ago at the Consumer Electronics Show in Las Vegas where he unveiled a hydrogen fuel cell sedan due to launch in 2015. "Solutions are being found through collaboration between government, academia, carmakers and energy providers.

Lexus tops Consumer Reports reliability rankings, unseating Mazda

Lexus is back on top of Consumer Reports' annual reliability rankings. Toyota Motor Corp's luxury division dethrones last year's winner, upstart Mazda, to second place, while the Toyota brand itself rounds out the podium in third place. In general, while Asian brands topped the list, Europeans ranked second, and domestics brought up the rear.  Lexus' high marks stem from the Land Cruiser Prado-based GX SUV, which got a perfect score of 100. Mazda's second place finish was the result of strong showings by the Miata, CX-9, CX-5, and CX-30, but dragged down by the Mazda 3's mid-pack score. Likewise, nearly all of Toyota's lineup, from Prius to Avalon, all had very high marks, but the RAV4 and Corolla Hatchback brought down the class average. Like last year, the only American brand to break into the top ten was Buick, which ranked 5th thanks to good scores for the Envision and Encore (though the Enclave ranked sub-par). Eight of the top 10 brands were Japanese, with Infiniti in 4th, and Honda, Subaru, Acura and Nissan following Buick in that order. Mini, in 10th place, was the only European brand in the top 10. The bottom spots went to Jeep, Tesla, and once again Lincoln in dead last. While all Lincolns received poor scores, the Aviator was notable for getting only 3 points out of 100. Similarly, last year's lowest-scoring vehicle was the Ford Explorer, with which the Aviator shares a platform. It wasn't all gloom from the domestics, however. The Chevrolet Trailblazer tied the Lexus GX with a perfect score, but overall Chevy brand ranked 14th, pulled down by the Corvette, Silverado 1500 and Tahoe. The Tahoe tied with the GMC Yukon with the lowest scores this year, just 2 points each. Both the Silverado 2500HD and the nearly identical GMC Sierra 2500HD were among to top scoring American vehicles, along with the Ford Bronco Sport, Mustang Mach E, Ranger and Chrysler 300. Consumer Reports also points out that the oft-said line that electric vehicles are less prone to problems due to fewer moving parts isn't necessarily true. The Audi E-Tron and Tesla Model X each got a score of 5, the lowest of their respective brands, due to more and more technology being crammed into these higher-priced EVs. For a complete list of rankings by company and of individual models, check out the full study at Consumer Reports. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.