2003 Toyota Land Cruiser 4x4 on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Paul Walker's Supra sells for $185k

The Fast and the Furious certainly didn't create the import car hobby, but the 2001 film played a role in popularizing it among a mass audience. Among the biggest automotive stars to come from the movie was the customized orange Toyota Supra driven by Paul Walker's character, Brian O'Connor. One of the stunt cars that portrayed that now-famous vehicle recently crossed the auction block at Mecum Auctions' sale in Indianapolis and sold for $185,000. This stunt car was showcased throughout the film, including in the final drag race against Dom's Dodge Charger, according to Mecum's listing. However, don't expect to be successful at living a quarter-mile at a time with this Supra, because under the hood there's a 220-horsepower, 3.0-liter inline six and five-speed manual. It certainly looks the part, with a full body kit, big wing at the back, wild graphics, and orange paint. Two Holley Performance nitrous oxide bottles are in the rear, but they aren't hooked up. For safety, there's a roll cage inside. The auction was estimated to fall between $150,000 and $200,000, which was right on the money. Following Walker's tragic death in 2013, cars related to him and the Fast and Furious franchise seem to be showing up for sale more often. His Nissan Skyline GT-R from Fast & Furious jumped in price afterward, and Barrett-Jackson auctioned his Mitsubishi Lancer Evolution from 2 Fast 2 Furious in 2014. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.