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Toyota U2 urban utility concept inspired by Maker Faire [w/video]

There's a quiet revolution happening in US cities. People want to mix an urban lifestyle with a connection to nature and appreciation for craftsmanship. The result of all of this is folks pursuing things as varied as urban farming, home brewing and the whole maker movement. Toyota thinks it has the perfect concept for these intrepid customers with its new Urban Utility concept that it is debuting during a panel discussion hosted by Make: magazine in San Francisco and debuting publicly on September 20 at the World Maker Faire in New York City.
The Urban Utility concept can best be described as a modern take on the old panel van. Designers from Toyota's Calty Design Research center in California interviewed Maker Faire participants to find out what its users want from a novel vehicle like this. "Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers' desire for flexibility, fun and maneuverability," said Kevin Hunter president of Calty.
On the outside, the Urban Utility doesn't really scream for attention. It's meant to meet users "desire for greater utility but a smaller vehicle footprint," according to the release, but the shape is still very much a van. The designers do try to lend it some panache with the LED headlights up front and checker board side panels. It's really more about utility than looks, though, because the roof can roll back for taller loads, the rear glass retracts into the tailgate, and the whole rear can fold down as a ramp to load stuff more easily into the cabin. Toyota isn't talking about a powertrain yet but claims that the underbody is also especially durable for a long life in the big city.

Editors' Picks November 2023: Toyota Grand Highlander, Buick Envista and some lovely luxury vehicles

It's been a month since we served you with the full lot of Autoblog Editors' Picks, and that master list is going to continue to grow as more new cars enter the market. For November 2023, we have a trio of SUVs coming in at various sizes and price points including the Buick Envista, Toyota Grand Highlander and Mercedes-Benz GLS. And if you're looking for a convertible sports car, the BMW Z4 is one that should make your shortlist, as it finds its way into this month's of Editors' Picks, as well. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in November that earned an EditorsÂ’ Pick. 2024 Toyota Grand Highlander 2024 Toyota Grand Highlander Limited Hybrid Max View 25 Photos Quick take: The Hybrid Max is the one to get, but the Grand Highlander comes highly recommended for its added space, nicer interior and fuel efficient powertrains. Score: 7 What it competes with: Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Honda Pilot, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas, Mazda CX-90 Pros: Two hybrid powertrain options; exceptional cargo space; usable third row; refined and quiet ride. Cons: Expensive for the segment; the lesser hybrid powertrain is noisy and slow. From the editors: Senior Editor, Electric, John Beltz Snyder — "The Grand Highlander is a nice alternative to the standard Highlander for the Toyota faithful for its usable third row. The choice of powertrains is a huge boon, too, whether you want a fuel-sipping hybrid, or solid gas engine or a more robust hybrid with extra performance. YouÂ’re just going to have to pay a little more for it all." In-depth analysis: 2024 Toyota Grand Highlander Review: A strong, new three-row contender   2024 Buick Envista 2024 Buick Envista Sport Touring front three quarter View 19 Photos Quick take: The Envista is one of our top subcompact SUV picks. It packs tremendous value into a compelling design that looks far more expensive than it is. A homerun for Buick.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos