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Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.

Toyota JPN Taxi Concept is a Japanese riff on an English classic

As far as beasts of burden go, New York City's new - and much maligned - Nissan NV200 "Taxi of Tomorrow" isn't a bad one. It's space efficient, reasonably economical, and its simple construction should mean it's pretty robust over the long haul, too. But it lacks panache and a sense of occasion - let alone a sense of humor - three things this this Toyota JPN Taxi Concept we found at the Tokyo Motor Show has in spades.
Unfortunately, that's about all the information we have on this cheeky London-taxi-inspired showcar. Toyota hasn't provided much in the way of details, other than to proclaim that the five-seat JPN was "created with Japanese hospitality in mind" and it "aims to enliven city streets." Japan's livery landscape has long been occupied by traditional three-box sedans - models like the Toyota Crown and Nissan Cedric. The JPN Taxi at just over 171 inches would appear to offer both a tighter footprint and added whimsy, both of which are in the automaker's favor; we hear it hopes this concept will one day become the country's own version of America's yellow Crown Vic cab.
Toyota isn't providing powertrain specifications, but we like the airy feeling of the interior (Japanese cabs typically don't have cumbersome partitions between cabbie and passengers), the minimalist driver area with three screens, and the widescreen overhead video system for passengers that bookends the panoramic moonroof. Check it out in our gallery of live shots and let us know what you think in Comments.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.