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Toyota recalls 112,500 models for steering, transmission issues

Toyota has announced a voluntary recall of a variety of vehicles built between model years 2012 and 2015. Roughly 110,000 of the 112,500 vehicles being recalled consist of the gas and hybrid variants of the 2015 Camry and Highlander, as well as the 2014 and 2015 RAV4. The problem, this time around, is down to a circuit board that may have been damaged during manufacturing of the electric power steering system. According to Toyota, the bad circuit board can lead to a loss of power steering. Owners would still have manual steering control, although they'll have a warning lamp glaring at them from the instrument cluster the entire time. As for the remaining 2,500 vehicles, they're limited to the RAV4 EV, built between 2012 and 2014. A software issue in the electric vehicle traction motor assembly could cause the EV to shift into neutral. As with the issue affecting the Camry, Highlander and gas-powered RAV4, vehicles with this problem will produce a warning lamp in the instrument cluster, as well as a "Check EV" message. Toyota will be notifying owners of the affected vehicles via snail mail, and asking them to report in for free repairs at their local dealership. Check out the whole press release on the issue, available below. TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles. In the involved RAV4 EV, components in the Electric Vehicle Traction Motor Assembly, which is part of the propulsion system, may cause the vehicle to shift to "neutral" due to a software issue. This condition will also trigger a "Check EV System" warning message on the instrument panel and turn on a malfunction indicator lamp. If the vehicle shifts to "neutral", this will result in a complete loss of drive power, which can increase the risk of a crash. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the electric vehicle traction motor assembly. In the involved Camry, Camry Hybrid, Highlander, Highlander Hybrid and RAV 4 vehicles, a circuit board for the electric power steering (EPS) may have been damaged during its manufacturing process. This can result in the loss of power steering assist; an instrument panel warning lamp will also come on.

Japan offering $20,000 incentives for hydrogen fuel cell vehicles

That tailwind Toyota may be feeling in Japan won't be from a stiff breeze off the northern Pacific Ocean. The Japanese automaker is getting ready to start selling its first production hydrogen fuel-cell vehicle in its native country next year. And the government is ponying up real big in incentives, Reuters says. The Japanese government will provide incentives worth about $20,000 per fuel-cell vehicle, Reuters reports, citing Prime Minister Shinzo Abe. That sort of government money will bring Toyota's first hydrogen fuel-cell vehicle to the customer at under $50,000. Just so we're clear, Japan's incentives for battery-electric vehicles top out at about $8,500. That sound you hear is a bunch of Nissan executives tearing their hair out. Last month, Toyota said the price for the fuel-cell sedan would be about $69,000 in Japan, and while the company hasn't priced it for US consumption, the word's out that the car may be in the $50,000 range stateside. The fuel-cell sedan, which has a full-tank range of about 300 miles, goes on sale in Japan next April and will start sales in Europe and the US next summer. Honda is also debuting its first production fuel-cell vehicle next year, so Toyota's got company among automakers who are probably all raising a glass and saying "kampai" to the Japanese government right about now.

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.