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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2020 Toyota Yaris hatchback could return as a Mazda2 clone

Less than a week ago we got the news that Toyota killed the 2019 Yaris Liftback in the U.S., instead choosing to sell the remaining inventory from 2018. There should be plenty of stock left, too: Car and Driver reports that Toyota sold 1,940 of the tiny hatches last year. The automaker said it would have an announcement about the Yaris at this year's New York Auto Show in April, telling Automobile, " We're working on something new for MY2020." C/D thinks it already knows what's coming, writing, "We assume ... that the new Yaris hatchback ... will be a rebadged Mazda2, like the current Yaris sedan that Mazda builds for Toyota in Mexico." Toyota and Mazda formed a development- and technology-sharing partnership in 2015. As part of the collaboration, we got the Scion iA in 2016, based on the Mazda2 sedan. That four-door became the Toyota Yaris iA when the Scion brand got put in the ground, and then became just the Yaris for 2019. In spite of Americans' well-publicized aversion to sedans, the trunked Yaris sold 25,269 units last year. Meanwhile, the Yaris hatch, built at a Toyota factory in France, has carried on basically untouched since 2013 — with a four-speed automatic, even — helping to explain its slow take-rate. If the Yaris five-door moves to the Mazda2 platform, we expect it to follow the same formula as the sedan. That means a 1.5-liter Skyactiv-G four-cylinder with 106 horsepower and 103 pound-feet of torque. That's the same output as the Toyota NR engine in the current hatch, but from a better, more modern engine. Transmission options would include a six-speed manual as standard on the L and LE trims. For 2019, Toyota added an XLE trim to the sedan that comes with a six-speed automatic. Assuming all comes to pass, the new Yaris five-door would be built at Mazda's Mexico plant alongside the sedan. But we'll have to wait until New York to know for sure. Related Video:

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.