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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump

President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.

2020 Ford Explorer vs 3-row crossover rivals: How they compare on paper

The 2020 Ford Explorer has finally landed, and if history serves as an indicator, it should be bigger than sliced bread. And people sure love themselves some sliced bread. This new Explorer may look familiar on the outside, but beneath the skin is a radically new rear-drive platform related to the Ford Mustang (as opposed to a front-drive platform related to the Ford Taurus and a Volvo from the 1990s). Turbocharged four- and six-cylinder engines now exclusively rest under its hood, which as you'll see below, both better anything its competitors offer. Ah, but if you're curious to know how the new 2020 Explorer compares to its various three-row family crossover rivals, take a look at the chart below where we stack it up against the 2019 Chevrolet Traverse, 2019 Honda Pilot, 2020 Hyundai Palisade, 2019 Subaru Ascent and 2019 Toyota Highlander. There are others of course (Mazda CX-9, Dodge Durango, GMC Acadia, VW Atlas), but we only had so much room on the chart, and these were the newest and/or most likely to be cross-shopped with the new Explorer. Engine specs and towing Although the Traverse's V6 just nips it on horsepower, the 2020 Explorer's base 2.3-liter "EcoBoost" turbocharged four-cylinder engine smokes it on torque. Therefore, "best-in-class" power seems like a fair claim from Ford. That there's also a 365-horsepower turbo V6 available, plus a hybrid and even-more powerful ST model on the way shows that Ford isn't kidding around under the hood. Curb weight also seems competitive for the segment. In terms of drivetrain, the Explorer is the only member of this particular group to come standard with rear-wheel drive (2.3-liter only). The Durango is the only other three-row, non-luxury crossover to do so. This is significant for two reasons: First, you could potentially do a power slide in an Explorer. Second, and more important, those in the Snowbelt will have to opt for all-wheel drive (it comes standard with the 3.0-liter). By contrast, a set of winter tires will probably do the job just fine if you want to save some money and gas by sticking with its rivals' standard front-wheel drive. Well, except for the Subaru Ascent — that's standard with AWD. In terms of towing, the Explorer takes the cake with as much as 5,300 pounds for the four-cylinder and 5,600 pounds for the V6. Everything else tops out at 5,000, though again, the Durango is capable of besting them all thanks to its Hemi V8 engine option.